Austin, Texas [March 5, 2020] (ORIGINAL: BUSINESS WIRE) – Phunware, Inc. (NASDAQ: PHUN) (the “Company”), a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, today announced new customer wins for application transactions using Phunware’s proprietary Audience Engagement solution.
Audience Engagement is a managed service capability that enables brands to build custom audiences and deliver targeted media to optimize engagement. Combining mobile advertising with Knowledge Graph data from over a billion devices, Phunware makes it easy to deliver customized messaging at scale by providing exclusive customer insights into user interests, behaviors and locations tied to unique Phunware IDs. Phunware also recently released new user activity audiences capabilities to its Multiscreen-as-a-Service (MaaS) platform that allows brands to create custom user segments, calculate approximate audience sizes and create cross-platform campaigns among users.
“Phunware has been delivering everything you need to succeed on mobile for over a decade, so helping brands engage audiences with digital media is a natural core competency for us in a mobile-first world,” said Luan Dang, CTO and Co-Founder of Phunware. “Our data-enriched media allows brands to optimize their marketing spend, while our blockchain-enabled data exchange provides improved transparency to combat ad fraud and ensure both brand and consumer protection alike.”
New customer wins included Samsung, Live Nation, Ticketmaster, House of Blues, AEG, Madison Square Garden, Metrolink, Coast Electric, Census 2020, the University of Pennsylvania and Truthfinder amongst others.
“For the past couple years, we have worked with Phunware to run successful and engaging mobile campaigns for Hyundai,” said Victor Faria, former Associate Director at Canvas Worldwide. “Their 1st-party data and targeting capabilities have not only driven high front-end metrics for us (CTR), but they are also our mobile top performer in terms of back-end conversions that drive ROI. We also appreciate that they are a true partner who can help out with building mobile creative if we need.”
To ensure that application transactions are optimized for media spend, Phunware’s account management and optimization team carefully monitors campaign progress in MaaS and makes daily optimizations to ensure that overall campaign key performance indicators (KPIs) are met and exceeded. Customized customer reporting includes:
- Total impressions served
- Total clicks achieved, including click-through-rates
- Rich media engagement rates
- Video completion rates
- Daily breakouts per creative
- Sum of spend and added value
Click here to learn more about how Phunware enables brands to deliver the right content to the right consumer on the right screen at the right time in the right place.
Phunware’s Audience Engagement platform can also give political organizations, campaign managers and advocacy groups more insight into their voters and constituents. Click here to learn more about Phunware’s Advocacy solution on MaaS.
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About Phunware, Inc.
Everything You Need to Succeed on Mobile — Transforming Digital Human Experience
Phunware, Inc. (NASDAQ: PHUN), is the pioneer of Multiscreen-as-a-Service (MaaS), an award-winning, fully integrated enterprise cloud platform for mobile that provides companies the products, solutions, data and services necessary to engage, manage and monetize their mobile application portfolios and audiences globally at scale. Phunware’s Software Development Kits (SDKs) include location-based services, mobile engagement, content management, messaging, advertising, loyalty (PhunCoin & Phun) and analytics, as well as a mobile application framework of pre-integrated iOS and Android software modules for building in-house or channel-based mobile application and vertical solutions. Phunware helps the world’s most respected brands create category-defining mobile experiences, with more than one billion active devices touching its platform each month. For more information about how Phunware is transforming the way consumers and brands interact with mobile in the virtual and physical worlds, visit https://www.phunware.com, https://www.phuncoin.com, https://www.phuntoken.com, and follow @phunware, @phuncoin and @phuntoken on all social media platforms.
