Audience Building

For media, entertainment and gaming companies, figuring out how to make money with a mobile app is a big part of the Strategy phase of the mobile lifecycle. Mcommerce apps that sell products [...]

Kids’ magazines (and procrastinator-favorite websites) have those crazy quizzes that ask you to identify everyday objects from a really tiny picture. Usually it’s something that looks [...]

Audience building. User acquisition. Performance marketing. App-install advertising. Whatever you call it, all these terms amount to the same thing: running mobile campaigns that focus on [...]

(Originally published on April 25, 2017) As its name suggests, performance marketing is a model under which you pay only when your mobile ads, well, perform. Performance is defined as delivering [...]

Phunware is officially a TUNE Certified Partner! TUNE is a mobile marketing platform that combines measurement across user acquisition, discovery, retention and engagement. Phunware partners with [...]

We’ve previously discussed the basics of performance advertising for mobile app user acquisition. in this post, we’re looking at how to make sure you maximize results by targeting and [...]

Have you ever planned a big party? You organize the menu, hire the vendors, compile the guest list and send invitations, make music selections, coordinate the venue and the decorations and the [...]

When it comes to mobile, there’s always good news and bad news. The good news is that mobile offers ample opportunities for brands to make money. In 2014, we passed the tipping point: [...]

Note: This post is the first in a two-part series. Click here to skip to Part 2. Mobile advertising is still the “wild west” of digital marketing. Like desktop/laptop advertising, [...]

The mobile app market is like a crowded Moroccan bazaar, with an overwhelming number of vendors vying for attention. Apple’s App Store had just over 2.2 million apps as of March 2017, and [...]

Picture this: It took you months to conceive of, design, build and launch your mobile application. This application is going to connect you directly to your most loyal customers, allowing you to [...]