Guess what? Mobile Marketing Magazine has announced the launch of the Mobile Leaders Network (MLN), and we are very pleased to be a founding member! As part of the MLN, Phunware Advertising will act as an informal advisor to the magazine, commenting on major news stories, writing opinion pieces, and generally bringing our unique platform perspective to the magazine.
Our chief advertising evangelist Jon Hook reports his excitement from London:
“We are proud to have been invited to join Mobile Marketing‘s Mobile Leaders Network. Although mobile is still in its infancy compared to other marketing channels, it is already established as an intrinsic part of the daily lives of consumers.
As a result, we are seeing huge demand from businesses and brands to help drive the next evolution of mobile advertising and create “mobile as a service”—personalised and contextually-aware consumer mobile experiences. We have deep expertise in creating these experiences, from activating live events in stadiums to enhancing the patient experience in healthcare, to powering the next generation of media and entertainment mobile applications.
All of these experiences generate significant volumes of first-party data that we drive into our DMP to then refine, optimise and drive our mobile media campaigns. The conversation is now much more focused on building audiences and layering individual consumer profiles with rich contextual data. The richer the profile, the better we can engage the user across the myriad mobile exchanges and our own direct publishers.
We very much look forward to helping shape the future of the mobile advertising industry alongside our peers and the Mobile Marketing team.”
Check out this page to learn more.
