Phunware has announced that the Phunware Experience Optimizer is now available for customers to contextually engage users based on location, persona or brand.
“This technology is critical to scaling our target customers because it enables healthcare systems to optimize the patient experience for different hospital buildings just as easily as it can curate unique experiences across sub-brands for large hospitality companies without requiring the download or management of multiple mobile applications,” said Randall Crowder, COO of Phunware. “We also see a lot of potential for this technology to support not only a digital chamber of commerce for businesses in a Smarty City, but also politicians who could aggregate and coordinate their advocacy efforts by city, state or party.”