The post OTT and the Mobile App Lifecycle – Infographic appeared first on Phunware.
]]>Phunware has deep experience and expertise to help entertainment brands harness mobile OTT apps, media and data more effectively. Download this infographic to learn more about:
- Phunware’s mobile lifecycle approach
- High-velocity / scalable product development
- “Buying” revenue
- Hyper-granular audience insights and targeting
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]]>The post Streaming Network Series Launch Campaign – Case Study appeared first on Phunware.
]]>Nearly 8m Impressions and More Than 102k Clicks
To help launch a new original sitcom on a major streaming network, Phunware created a breakthrough 360° video ad, an app and website sponsorship and optimized campaign placements leveraging Phunware’s engagement expertise and extensive network of mobile publishers. In just two weeks, the campaign delivered nearly 8 million impressions, more than 102,000 clicks, and an overall 1.35% click-through rate (CTR).
This case study explores:
- How unique campaign formats and precisely targeted engagement can drive huge numbers of impressions and clicks in a short period of time
- How the right app sponsorship can drive awareness to specific target audiences
- How to create a custom channel of app publishers based on proprietary Phunware ID audience and contextual targeting
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]]>The post Susan Miller’s Astrology Zone® Customer Snapshot – Case Study appeared first on Phunware.
]]>See how Phunware and astrologer Susan Miller developed a modern, unified brand presence across the web and mobile.
Internationally renowned accredited astrologer and columnist Susan Miller knew she needed a modern, mobile-friendly solution so her loyal, avid readers could engage with useful astrological forecasts whenever and wherever they wanted. She partnered with Phunware to realize her vision of an elegant, unified solution across mobile and web.
Download this customer snapshot to learn:
- Why Susan Miller selected Phunware as her mobile and web branding partner
- How the new Astrology Zone® mobile app delivers streamlined, self-serve access to extensive content
- What makes Susan Miller’s Astrology Zone ®one of the 100 top-grossing lifestyle applications in the App Store and a 2017 Webby Award honoree in the Lifestyle category
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]]>The post Watch List: Apple TV Use Cases – Infographic appeared first on Phunware.
]]>How all kinds of brands are tuning in to the tvOS opportunity
Streaming video and gaming are the obvious use cases for branded apps on Apple TV. But smart brands are realizing that tvOS offers unique capabilities and opportunities you can’t get anywhere else—and they’re starting to make the most of them.
Download this infographic to learn:
- The uniquely “TV” qualities that Apple TV apps can leverage
- How travel and retail brands are leading the pack
- Why real estate and finance brands are capitalizing on Apple TV
- And more
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]]>The post Own the Living Room: 5 Reasons Apple TV Should Be Part of Your Strategy – Infographic appeared first on Phunware.
]]>5 reasons Apple TV should be part of your strategy
The primary home TV is rapidly transforming into a web-connected platform powered by apps. Apple’s tvOS is driving a lot of momentum by giving brand and media properties unlimited power to invent amazing experiences.
Download this infographic to learn:
- The trends that are converging to push tvOS to the front
- The tvOS features that developers are most excited about
- How Apple makes it easy to get in on the ground floor
- And more
The post Own the Living Room: 5 Reasons Apple TV Should Be Part of Your Strategy – Infographic appeared first on Phunware.
]]>The post Fans, Fun and the Future – eBook appeared first on Phunware.
]]>How custom mobile apps are transforming live events.
What’s the smartest way to up the entertainment factor at your venue?
These days, live events are far more than just watching a game or concert. People expect a seamless mix of physical and digital experiences across every screen—including the screens on their smartphones. With custom mobile apps, venues are finding new ways to create amazing fan experiences that extend from home to the venue and beyond. (PS: Those apps are also a great way to boost revenue.)
Phunware has created immersive applications for some of the top live event venues and productions in the world. This eBook outlines everything we’ve learned about venue apps, including best practices and the features fans want most.
Download this eBook to learn:
- Helping fans explore their options at the venue
- Using location-based marketing to drive revenue in and outside your venue
- Integrating streaming video and gamification for stronger fan engagement
- Tracking and analyzing fan behavior and engagement to improve operations
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]]>The post WWE Delights and Engages Fans in Real Time – Case Study appeared first on Phunware.
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Boosting Revenue and Loyalty with iBeacon and Location-aware Mobile App at Wrestlemania 30
Using WWE WrestleMania 30’s mobile app coupled with 120 iBeacons positioned throughout the venues, fans had easy access to all the logistical information about the events: ticket sales; venue maps; an indoor wayfinding feature to help fans find the fastest route to points of interest; event guides; opt-in alerts and more.
This case study explores:
- How beacons can take live events to the next level: interactive tombstones, anyone?
- How a mobile application can be used to expose fans to everything an live event has to offer—and up revenue in the process
- How rich mobile experiences can counteract the downward trend in live event ticket sales
The post WWE Delights and Engages Fans in Real Time – Case Study appeared first on Phunware.
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