In this interview with Proactive, Phunware’s Executive Vice President of Product Management and Engineering, Matthew Lindenberger, details the capabilities of the company’s newest blockchain-enabled data exchange release, which allows political and advocacy groups to reach targeted audiences in both Republican and Democratic congressional districts across America.
Key features of the Multiscreen as a Service (MaaS) platform release include: (1) the ability to calculate instant device reach counts within specific congressional districts, (2) the ability to join these polygons with other audience segments including interest, issue, intent or language, and (3) the ability to save these settings into unique audiences for media activation via data-enriched media campaigns. Digital marketers and advocates can select from one to many of the 435 congressional districts, add them into a custom audience and then further refine that audience using device language information.
Lindenberger explains that what makes this unique is that consumers can accrue digital assets as their data is used, allowing them to be in full control of their data.
