What is Geo-Targeting?

Geo-targeting is a type of advertising that focuses on showing ads to people based on their geographic location. It can be as broad as targeting a country or as specific as targeting a particular city, neighborhood, or even a few blocks around your store. With the help of technology, businesses can identify where their audience is and deliver ads that are tailored to their local needs. For small and local businesses, this can make a big difference in getting the right people to notice your brand.

Advantages of Geo-Targeting for Local Businesses

Geo-targeting offers several benefits that can help local businesses grow and succeed. Below are some key advantages:

1. Reaching Local Customers: Geo-targeting allows businesses to focus on people who are near their physical location. For example, a restaurant can show ads to people within a 5-mile radius, making it more likely that those people will visit. By focusing on local customers, businesses can save money by not advertising to people who are too far away to be potential customers.
2. Better Ad Relevance: When you show ads to people in your area, those ads feel more relevant. For instance, a local clothing store can promote special sales only available in their store. People are more likely to respond to ads that apply directly to them and their location. This improves the chances of turning an ad into a sale.
3. Higher Engagement: Geo-targeted ads are more likely to catch the attention of nearby customers because they highlight things that matter to them. Whether it’s a local event or a special deal available at a nearby shop, these ads are more engaging since they offer something close by.
4. Cost-Effective Marketing: One of the most important benefits of geo-targeting is that it is cost-effective. Businesses don’t need to spend money on advertising to people who are outside their service area. By narrowing the ad audience to local people, businesses can get a better return on their investment.

Tips for Creating Effective Geo-Targeted Ads

Young Asian service minded barista with customer in coffee shop

Now that you know the advantages of geo-targeting, here are a few tips on how to create effective campaigns that resonate with local customers:

1. Choose the Right Radius: Depending on the type of business you have, choose the right radius for your ads. A small business might focus on a few blocks or a neighborhood, while a larger one might target a whole city. Make sure you are reaching people who can actually visit your location.
2. Use Local Language: Make your ads more relatable by using local language or references. If your area has specific phrases or landmarks, include them in your ad to make it feel more personal to the people living nearby.
3. Highlight Local Events or Offers: Create ads that tie into local events or promote special local offers. For example, if there’s a community festival, consider offering a special deal for attendees. People are more likely to respond to ads that relate to their immediate environment.
4. Test and Adjust: Run small campaigns first and see how they perform. Use the data to adjust your ads over time. For instance, you can tweak the message, images, or radius to find what works best for your audience.

Conclusion

Geo-targeting is a powerful tool for local businesses looking to connect with customers in their area. It helps businesses save money by focusing on local customers, makes ads more relevant, and improves engagement. By choosing the right radius, using local language, and testing your ads, you can create campaigns that bring more customers through your doors.

Schedule a meeting with the Phunware Advertising team to discover how geo-targeting can help your business connect with nearby customers through targeted ads.

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Understanding ROI in Hospitality

Return on Investment (ROI) is a measure of the profitability of an investment. In the hospitality industry, ROI is often calculated by comparing the revenue generated from an investment to the cost of that investment. For example, if a hotel invests in a new guest service system that costs $100,000 and this system helps generate an additional $200,000 in revenue, the ROI would be 200%.

Achieving a high ROI is essential because it means that the investment is paying off and contributing to the overall success of the business. However, not all investments are created equal. Some excellent investments may offer a higher ROI than others, and it is up to hospitality managers to identify and prioritize these high-value investments.

Strategic Investments: Where to Focus?

To maximize ROI acquisition, it’s essential to make strategic investments in areas that will provide the most significant returns. In the hospitality industry, these areas often include:

1. Guest Experience Enhancements: Investing in improving the guest experience can lead to higher guest satisfaction, better reviews, and increased loyalty. For example, offering personalized services, improving room amenities, or enhancing the overall ambiance of the hotel can significantly impact guest satisfaction and, ultimately, the ROI.
2. Technology and Innovation: Technology is playing an increasingly important role in the hospitality industry. From booking systems to guest apps, technology can streamline operations, reduce costs, and improve the guest experience. Investing in the right technology can lead to substantial long-term gains.
3. Employee Training and Development: Well-trained staff are more efficient, provide better service, and contribute to a positive guest experience. Investing in employee training and development can lead to lower turnover rates, higher productivity, and better overall performance.
4. Marketing and Branding: A strong brand and effective marketing strategy can attract more guests, leading to higher occupancy rates and increased revenue. Investing in marketing efforts that target the right audience can provide a high ROI.

The Role of Technology in Maximizing ROI

Technology has become a game-changer in the hospitality industry. By automating processes, improving communication, and enhancing the guest experience, technology can significantly impact ROI. This is where companies like Phunware come into play.

Phunware offers a range of solutions designed specifically for the hospitality industry. Their platform provides hotels with tools to engage guests, manage operations, and gather valuable data. For example, Phunware’s mobile apps allow guests to check in, order room service, and access hotel information directly from their smartphones. This level of convenience can lead to higher guest satisfaction and repeat business, ultimately boosting ROI.

Additionally, Phunware’s data analytics capabilities allow hotels to better understand guest preferences and behaviors. By analyzing this data, hotels can tailor their services to meet guest needs more effectively, leading to increased revenue and a higher ROI.

Conclusion

Achieving a high ROI is crucial for staying competitive in the hospitality industry. By making strategic investments in guest experience, technology, employee development, and marketing, hotels can maximize their returns and secure long-term success. Phunware’s mobile solution offers a powerful tool for hotels looking to enhance their operations and boost ROI. As the industry continues to evolve, those who invest wisely in technology and strategic initiatives will be well-positioned to thrive.

The key to understand “where is the ROI the highest” in hospitality lies in making informed, strategic investments that align with your business goals. By leveraging technology and focusing on areas that offer the most significant returns, you can drive success and ensure a bright future for your business.

Ready to maximize your hotel’s ROI with strategic investments and innovative technology?

Connect with Phunware today to discover how our solutions can boost your profitability and enhance guest satisfaction.

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The Rise of Streaming Video and Connected TV

In recent years, more people have moved away from traditional cable TV to streaming services. Platforms like Netflix, YouTube, and Hulu have changed how people watch video content. Instead of waiting for scheduled TV programs, users can watch what they want, when they want. Connected TVs, which allow people to stream content directly on their televisions, are growing in popularity too.

With millions of people using these platforms daily, brands have realized that they need to be where their audience is. Streaming video and connected TV offer a way to reach people in the comfort of their own homes. This makes them essential tools for marketers.

Why Streaming Video and CTV Matter for Marketers?

There are several reasons why streaming video and CTV are now critical parts of marketing strategies:

1. Massive Audience Reach: Streaming services and CTV offer access to a global audience. With billions of hours of video watched daily, brands can reach people across different age groups and locations. This gives companies the ability to target diverse groups of viewers.
2. Precise Targeting: Unlike traditional TV ads, streaming platforms allow marketers to target specific groups. For example, ads can be shown to people based on their age, interests, or viewing habits. This level of precision means that brands can make sure their ads are being shown to the right people, increasing the chances of a successful campaign.
3. Engaging Content: Video is one of the most engaging types of content. People are more likely to watch and remember a video ad than a text ad. Streaming platforms allow brands to tell their stories in a creative and entertaining way, making it easier to capture the audience’s attention.

Tips for Brands Using Streaming Video and CTV

For brands wishing to incorporate connected TV and streaming video into their marketing, consider the following advice:

1. Know Your Audience: It is critical to ascertain your target audience before producing any video content. Are they professionals, families, or young adults? Understanding your viewership will help direct the tone and meaning of your videos.
2. Create High-Quality Content: On streaming platforms, users anticipate watching high-quality video. Ensure that your videos are captivating and well-made. By doing this, you will increase audience trust and elevate the look of your brand.
3. Use Targeted Ads: One of the key benefits of streaming video and CTV is the ability to target ads. Take advantage of this by creating ads that are tailored to specific groups. For example, an ad for a sports drink might be shown to people who watch fitness videos, while an ad for children’s toys can be targeted at parents.
4. Track and Adjust: Streaming platforms offer valuable data about how many people are watching your videos, how long they watch, and whether they take any action afterward. Use this data to track the success of your campaigns and make adjustments when needed.

Conclusion

Schedule a meeting with the Phunware Advertising team to explore how streaming video and connected TV can elevate your advertising strategy, drive business growth, and maximize your ROI.

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What Are Star Ratings?

Star ratings are a system used to evaluate and compare hotels based on various criteria such as service quality, amenities, cleanliness, and overall guest satisfaction. Typically, hotels are rated on a scale from one to five stars, with 5 stars rating representing the highest level of luxury and service.

These ratings are often determined by professional organizations or online travel platforms that assess hotels using specific standards. However, guests also contribute to a hotel’s star rating through their reviews and feedback. This makes star ratings a mix of expert evaluation and real guest experiences.

Why Star Ratings Matter?

It is important for the following reasons:

• Trust and Credibility: Star ratings provide an immediate sense of trust and credibility. A higher star rating signals to potential guests that the hotel offers high-quality service and amenities. This trust can be a deciding factor when guests choose between different hotels.
• Guest Expectations: Guests often have specific expectations based on a hotel’s star rating. For example, a five-star hotel is expected to offer luxury services such as concierge service, fine dining, and high-end amenities. Meeting or exceeding these expectations can lead to positive reviews and repeat business.
• Marketing Advantage: A higher star rating can be a powerful marketing tool. Hotels with higher ratings can attract more guests and often charge higher prices. Additionally, a strong star rating can enhance a hotel’s reputation and make it more competitive in the market.
•    Impact on Bookings: Studies show that star ratings directly impact booking decisions. Many guests filter their hotel search results based on star ratings, and a higher rating can significantly increase the chances of being selected. Even a small difference in star ratings can make a big difference in bookings.

How to Maintain or Improve Star Ratings?

Maintaining or improving a hotel’s star rating requires ongoing effort and attention to detail. Here are some key strategies that can help:

• Focus on Guest Satisfaction: The most critical factor in maintaining a high star rating is ensuring that guests are satisfied with their stay. This includes providing excellent service, maintaining clean and comfortable rooms, and offering amenities that meet or exceed guest expectations.
• Collect and Act on Feedback: Regularly collecting guest feedback is essential for identifying areas that need improvement. Hotels should actively encourage guests to leave reviews and take their feedback seriously. Addressing any issues promptly can prevent negative reviews from affecting the google 5 stars review.
• Invest in Staff Training: Well-trained staff are crucial to delivering a high-quality guest experience. Investing in regular training ensures that employees are equipped to handle guest needs and provide exceptional service.
• Leverage Technology: Technology can play a significant role in improving the guest experience and, consequently, the star rating. Phunware offers a range of solutions designed to enhance hotel operations and guest satisfaction. For example, Phunware’s mobile apps allow guests to access services easily, making their stay more convenient and enjoyable. Additionally, Phunware’s data analytics tools help hotels understand guest preferences and tailor their services accordingly.

Conclusion

Maintaining a high star rating is more important than ever, today. Star ratings are a critical factor in building trust, attracting guests, and achieving business success. By focusing on guest satisfaction, acting on feedback, investing in staff training, and leveraging technology, hotels can maintain or even improve their star ratings.

Phunware’s innovative solutions provide hotels with the tools they need to enhance the guest experience and achieve higher ratings. As the hospitality industry continues to evolve, embracing technology and maintaining a strong focus on quality will be key to staying ahead and ensuring long-term success.

Ultimately, star ratings are not just about numbers; they represent the trust and satisfaction of your guests. By striving to offer the best possible experience, your hotel can build a solid reputation and continue to thrive in the competitive hospitality market.

Book a meeting with our team to learn how Phunware’s tech solutions can boost your hotel’s ratings and elevate guest experiences.

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What is an Integrated Advertising Strategy?

An integrated advertising strategy is a plan that combines multiple types of media and platforms to create a unified and cohesive advertising campaign. Instead of using just one method, like print ads or TV commercials, an integrated strategy leverages different channels to reach a broader audience. This approach ensures that your message is consistent across all platforms and that it reaches people wherever they are—whether they’re browsing the web, watching videos online, or using their mobile devices.

The Power of Programmatic Media

Programmatic media is a type of advertising that uses automated systems to buy and place ads online. Instead of manually purchasing ad space, programmatic media allows you to set parameters, like target audience and budget, and the system does the rest. It’s highly efficient because it can place ads in real-time, targeting specific users based on their online behavior, demographics, and interests.

The biggest advantage of programmatic media is its ability to reach the right audience at the right time. By using data and algorithms, programmatic ads can be delivered to users who are most likely to be interested in your product or service. This precision targeting can lead to higher engagement rates and a better return on investment (ROI) for your advertising spend.

Engaging Audiences with Video Advertising

Programmatic video advertising has become one of the most effective ways to engage audiences online. With the rise of streaming platforms like YouTube and social media channels like Facebook and Instagram, video ads have the power to capture attention and convey your message in a way that is both visual and impactful.

Video ads can be used in various formats, from short clips to longer, more detailed videos. They are especially effective at storytelling, allowing brands to connect with audiences on an emotional level. By integrating video advertising into your strategy, you can create a more engaging experience for your audience, making them more likely to remember your brand and take action.

Reaching Customers on Mobile Devices

In today’s world, mobile advertising is crucial because most people use their phones to access the internet. Mobile ads can be displayed in apps, mobile websites, or even as push notifications. These ads are designed to be seen on small screens, making them perfect for capturing attention when people are on the go.

Mobile advertising is also highly targeted. Like programmatic media, mobile ads can be shown to users based on their location, interests, and online behavior. This means you can reach potential customers at the exact moment they are most likely to engage with your brand.

Creating a Unified Strategy

Combining programmatic media, video advertising, and mobile advertising into one integrated strategy can significantly boost your campaign’s effectiveness. Here’s how to do it:

1. Define Your Goals: Determine your advertising campaign’s goals before you do anything else. Your goals will determine the strategy you use, whether they are to increase sales, increase brand awareness, or drive traffic to your website.
2. Understand Your Audience: Use data to learn about your target audience’s habits, preferences, and behaviors. This information will help you decide how to allocate your budget across different channels.
3. Create Consistent Messaging: Make sure your message is consistent across all platforms. Whether a user sees your ad on a website, in a video, or on their mobile device, the message should be clear and cohesive.
4. Use Data to Optimize: Continuously monitor your campaign’s performance and use the data to make adjustments. If one channel is performing better than others, consider shifting more of your budget there.
5. Leverage Cross-Channel Synergy: Ensure that your ads on different platforms work together. For example, a user might see a programmatic ad first, then a video ad later, followed by a mobile ad. Each ad should build on the previous one to guide the user toward taking action.

Conclusion

An integrated creative strategy in advertising is essential for reaching your audience effectively. By combining programmatic media, video advertising, and mobile advertising, you can create a powerful campaign that maximizes your reach and impact. As technology continues to evolve, the ability to integrate different advertising methods will become even more critical for achieving success in today’s competitive market.

Schedule a meeting with the Phunware Advertising team to unlock the full potential of your advertising strategy, boost business growth, and maximize ROI.

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The Role of Mobile Apps in Modern Hospitality

Mobile apps have become an essential part of the hotel industry. They offer guests a convenient and seamless way to interact with the hotel before, during, and after their stay. From mobile key access to ordering room service, these apps are designed to make the guest’s stay as smooth as possible. But beyond convenience, guest apps are powerful tools for generating ancillary revenue.

Hotels can use their apps to offer additional services directly to guests, such as spa treatments, dining reservations, or even local tours. These services enhance the guest’s journey and provide opportunities for hotels to increase their revenue. By making it easy for guests to book these extras through the app, hotels can boost their RevPAR (Revenue per Available Room) and overall profitability.

Enhancing the Guest Experience 

One key benefit of hospitality mobile apps is their ability to personalize the guest experience. Hotels can gather data on guest preferences and behaviors through the app, allowing them to tailor their offerings to individual guests. For example, guests who frequently order room service might receive a special discount on their next order. This level of personalization not only increases guest satisfaction but also encourages guests to spend more.

Another significant feature of mobile apps is wayfinding technology. Large hotel properties can be confusing to navigate, especially for first-time visitors. With wayfinding, guests can easily find their way around the hotel, whether looking for the gym, pool, or conference rooms. This feature improves the overall guest journey by reducing frustration and helping guests make the most of their stay.

Driving Incremental Revenue Through Digital Concierge Services

The introduction of digital concierge services has further enhanced the functionality of hotel apps. A digital concierge can handle various tasks, from making restaurant reservations to booking transportation. This service is available 24/7, ensuring guests can access assistance whenever needed. By integrating these services into their apps, hotels can offer higher convenience, increasing guest spending on services like dining, tours, and activities.

Location-based services are another powerful feature that can drive incremental revenue. These services use the guest’s location within the hotel to provide timely and relevant offers. For instance, a guest near the spa might receive a notification offering a discount on a massage. This type of targeted marketing is highly effective because it reaches guests when they are most likely to purchase.

Optimizing Hotel Operations

Beyond enhancing the guest experience and increasing revenue, mobile apps also contribute to operational efficiency. By automating tasks like check-ins, room service orders, and maintenance requests, hotels can reduce the workload on their staff. This allows hotel employees to focus on providing more personalized and attentive service, further improving guest satisfaction.

Moreover, mobile apps can integrate with a hotel’s existing systems, such as Property Management Systems (PMS) and Customer Relationship Management (CRM) tools. This integration ensures that all guest data is centralized, making it easier for hotels to track preferences, manage bookings, and deliver a cohesive experience across all touchpoints. This seamless operation enhances the guest’s stay and optimizes hotel revenue.

The Impact on RevPAR and Ancillary Revenue

The ultimate goal of any hotel is to maximize revenue, and mobile apps are proving to be a valuable asset in achieving this goal. By offering a range of services and experiences through the app, hotels can significantly increase their RevPAR. For example, in-app dining reservations, spa bookings, and activity sign-ups can all contribute to higher ancillary revenue.

Hotel analytics also play a crucial role in this process. By analyzing data collected through the app, hotels can identify trends and preferences that inform future marketing and operational strategies. For instance, if the data shows that guests frequently book spa treatments after visiting the gym, the hotel might offer a special package that includes both services. This data-driven approach to revenue generation ensures that hotels meet guest needs while optimizing their bottom line.

Embracing the Future of Hotel Technology

As hotel digital transformation continues to evolve, mobile apps’ role in driving revenue will only grow. Hotels that invest in smart hotel technology and continue innovating in their mobile platform use will be well-positioned to succeed in the competitive hospitality landscape. Whether through contactless guest services, personalized guest experiences, or hotel analytics, the future of hospitality lies in leveraging technology to enhance guest satisfaction and revenue.

Hospitality mobile apps are more than just a tool for convenience—they are a powerful driver of incremental revenue and a key component of modern hotel operations. By focusing on the guest experience, optimizing operations, and using data to inform decisions, hotels can maximize their revenue and ensure their guests have an unforgettable stay. As the industry evolves, those who embrace these innovations will create a more personalized, efficient, and profitable hospitality experience.

Ready to transform your guest experience with cutting-edge mobile technology? Book a meeting with Phunware today and see how we can help you maximize RevPAR.

The post Maximizing Revenue with Hotel Tech: How Mobile Apps Drive Incremental Revenue Copy appeared first on Phunware.

The Early Days of Hotel Technology

Back in the day, hotels were all about providing comfort and convenience. Guests expected a clean room, a comfy bed, and maybe a hot meal. The focus was on basic hospitality, and technology played a minimal role. The introduction of hotel innovation began with simple things like telephones in rooms and televisions for entertainment. These innovations laid the foundation for more advanced developments that would come in the future.

The real game-changer arrived in the 1990s with the rise of the internet. Suddenly, guests could book rooms online, and hotels could manage reservations more efficiently through computerized systems. This shift marked the beginning of the digital transformation in hospitality. The ability to book rooms online improved operational efficiency and enhanced guest satisfaction by making the process quicker and more convenient.

The Rise of Mobile Technology

The 2000s brought even more significant changes with the advent of mobile technology. As smartphones became more common, hotels started to adopt mobile hospitality solutions to cater to tech-savvy guests. Guest apps became popular, allowing guests to check in, unlock rooms, and order services directly from their smartphones. This level of convenience was unprecedented and quickly became the new standard.

One of the most notable innovations during this time was the introduction of mobile key access. Hotels began to offer keyless entry, where guests could use their smartphones to unlock their rooms. This improved security and made the check-in process smoother and faster. The convenience of contactless guest services became particularly important during the COVID-19 pandemic when safety and hygiene became top priorities.

Wayfinding technology also emerged, helping guests easily navigate large hotel properties. By integrating wayfinding into their hospitality mobile apps, hotels could guide guests to their rooms, restaurants, or conference facilities without hassle. This technology improved the guest’s journey and enhanced the overall experience, making guests feel more comfortable and in control.

Modern Innovations in Hotel Tech

Today, smart hotel technology is at the forefront of the industry. Hotels use the Internet of Things (IoT) to create connected environments catering to guests’ needs. For example, in-room technology allows guests to control lighting, temperature, and even entertainment systems with just a few taps on their smartphones. This level of personalization is a key factor in boosting guest satisfaction and creating memorable experiences.

Another significant advancement is the use of digital concierge services. These virtual assistants can handle various tasks, from making restaurant reservations to answering guest inquiries. The convenience of having a digital concierge available 24/7 enhances the guest experience and frees up staff to focus on more complex tasks. This improves operational efficiency and increases RevPAR (Revenue per Available Room) by encouraging guests to use more hotel services.

Location-based services have also become a crucial part of modern hotel technology. By using guests’ location data, hotels can offer personalized recommendations, such as nearby attractions or dining options. This targeted approach enhances the guest journey and increases ancillary revenue by promoting additional services that guests are more likely to use.

The Future of Hotel Technology

As we look ahead, the future of hotel tech is incredibly promising. The continued development of hospitality mobile apps, AI-driven personalization, and blockchain technology will further transform the industry. Hotel digital transformation is not just about adopting new technologies; it’s about using them to create a more personalized guest experience that meets the evolving expectations of modern travelers.

One of the most exciting prospects is the potential for hotel revenue optimization through advanced analytics. Hotels can tailor their offerings to meet individual needs by analyzing guest behavior and preferences. This improves guest engagement and boosts incremental revenue by encouraging guests to spend more during their stay.

Smart hotel technology will also significantly contribute to creating energy-efficient environments. IoT devices can monitor and adjust energy usage in real time, reducing costs and promoting sustainability. This is not only good for the environment but also enhances the guest experience by ensuring rooms are always at the perfect temperature and lighting level.

Finally, integrating blockchain technology could revolutionize how hotels manage transactions. Blockchain offers secure, transparent, and tamper-proof records, which can streamline payments, loyalty programs, and even identity verification. This would improve operational efficiency and build trust with guests by ensuring their data is handled securely.

Conclusion

The evolution of hotel technology has been nothing short of remarkable. From the early days of simple amenities to today’s sophisticated smart hotel technology, the industry has continuously adapted to meet guests’ changing needs. As we move forward, the focus will be on creating personalized guest experiences that are seamless, convenient, and memorable.

Hotels that embrace these technological advancements will be well-positioned to thrive in an increasingly competitive market. They can ensure their guests enjoy a top-notch experience while driving incremental revenue and improving operational efficiency by staying ahead of the curve. The future of hospitality is bright, and technology will continue to be the driving force behind its success.

Ready to transform your guest experience with cutting-edge mobile technology? Book a meeting with Phunware today and see how we can elevate your hotel operations.

The post From Check-in to Checkout: The Evolution of Hotel Technology appeared first on Phunware.

There are many advantages to this approach. This allows our teams to work more effectively concurrently, to deliver & deploy enhancements more quickly, and to provide a wide-range of flexible options to our customers.

Our iOS and Android industry solutions are made up of modules, which sit on top of SDKs, which call various APIs. Let’s look into each of these in more detail.

Industry Solutions

Phunware provides tailored industry solutions for healthcare, hospitality, and various other sectors, offering personalized mobile apps designed to enhance customer satisfaction. From the moment they leave home to every step of their visit and back again, consumers expect a seamless experience.

Some of our largest customers, like Atlantis Bahamas, Gaylord Hotels, and Virginia Hospital Center, appreciate the rapid deployment and easy updates our solutions provide.

Our mobile app solutions are packed with features like dynamic content, indoor wayfinding, push notifications, analytics, and more—all designed to enhance user experiences.

Under the hood, these solutions are pre-integrated with several of our modules, described below.

Modules

You can think of modules as different components of a mobile app that have a specific feature set.

For example, our Mapping Module includes everything an app might need to deliver a robust wayfinding experience. The app simply needs to launch the Mapping Module and the user is now presented with a map displaying points of interest, search capabilities, and a discovery section.

Features such as static routing, GPS routing, and indoor BLE routing are supported. Users can select handicap accessible routing, enable voice directions, view turn-by-turn directions, or tap on points of interest to view detail pages.

Another popular module is our Mobile Engagement Module, which includes support for broadcast push notifications, geofence alerts, and beacon proximity messaging, all with a nice inbox to hold those messages and allow users to view promotions or re-trigger links.

Other modules include the Core Module, which handles content management, Forms Module, for form input, and Permissions Module, for handling app permissions such as location, bluetooth, or push notifications.

SDKs

But what if a customer wants the capabilities we offer, but prefers to develop their own UI and UX? That’s where SDKs come in. Our native iOS and Android SDKs act as true Software Development Kits. Third party developers can integrate our Mapping & Location SDK, Analytics SDK, or Mobile Engagement SDK and create whatever UI/UX they can imagine. We provide sample code, but it’s up to the developers to decide the look and feel.

APIs

Just about every app will need to connect to a web service to perform actions such as downloading content, registering for push notifications, or sending analytics.

Our solutions are no different. They are powered by our RESTful APIs for Mapping, Location, Content Management, Mobile Engagement, and Analytics.

The same is true for our web portal. When a customer updates their map, changes a piece of content, sets up a push notification campaign, or views how many app launches they received, they are using the same APIs that our SDKs use to deliver those experiences to end users.

Advantages

Now that we’ve covered our modular approach to architecture, it’s time to discuss the advantages.

The first is that this approach allows our developers to work on different components of our solutions without stepping on each other’s toes. For example, each module is in its own code repository so the developer working on the Mapping Module isn’t going to create merge conflicts for the developer working on the Mobile Engagement Module. It also allows developers to become specialists focusing on specific feature sets.

The second advantage is that this approach allows us to roll out changes quickly. For example, let’s say we wanted to add a new feature to our map. It wouldn’t make sense to make this change in every app codebase. Instead we implement it in the Mapping Module and release a new version. Each app, whether it’s a Phunware-developed Industry Solution app or a third-party developed custom app, can simply update to the latest version of the Mapping Module to receive the changes. This is as simple as updating the version number in a dependency management configuration file and rebuilding.

Finally, another major advantage to this approach is that we are able to offer a wide range of options for our customers. For the customers who want a complete solution, our Industry Solutions contain everything pre-integrated and ready to submit to the store. For customers who have an existing app, a better option might be to license individual modules. For example, a customer can add wayfinding capabilities to their app with a drop-in Mapping Module that can be integrated in as little as a day. For the customer who just wants the wayfinding capabilities but would prefer to design their own UI and UX, the Mapping & Location SDK is ideal for that. And for those who want maximum control, our APIs are always available.

At Phunware, we see ourselves as more than just a technology provider—we’re your partner in success. Think of us as your concierge in unifying your customers’ journey. Whether you need the complete solution or just the key components to build it yourself, we’re here to support you every step of the way. From design and implementation to integration, launch, adoption, and ongoing support, we ensure a seamless experience that lasts for years to come

As always, feel free to reach out! Contact us and our team of experts will guide you through Phunware’s mobile solution offerings, showing you how they can be tailored to meet your unique needs.

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The Growing Role of Technology in Hospitality

Technology has become a cornerstone of modern hospitality. From when guests book a room to when they check out, tech plays a crucial role. The ‘Beyond the Room’ report emphasizes that guests now expect seamless, personalized experiences that mirror their daily interactions with apps and smart devices. This shift in expectations has made it essential for hotels to adopt advanced technologies like mobile apps, in-room technology, and digital concierge services.

Guest experience is at the heart of this transformation. Hotels that focus on creating personalized, easy-to-use digital interfaces will meet and exceed guest expectations. For example, mobile hospitality solutions allow guests to check in, unlock their rooms, and order room service—all from their smartphones. This level of convenience is becoming the norm and hotels that don’t keep up risk falling behind.

Key Insights from the Report

One of the standout points in the ‘Beyond the Room’ report is the importance of personalized guest experiences. Guests today want more than just a comfortable room; they want an experience tailored to their preferences. By leveraging data, hotels can offer personalized recommendations, such as suggesting a spa treatment after noticing a guest has just returned from a workout.

The report also highlights the role of in-room technology in enhancing guest satisfaction. Smart rooms with IoT devices can adjust lighting, temperature, and music based on guests’ preferences. This makes the stay more comfortable and creates a memorable experience that guests are likely to talk about and share with others.

Another critical area covered in the report is the potential for generating ancillary revenue through digital platforms. Hotels can use guest apps to offer additional services, such as room upgrades or local tours, directly to guests. This not only enhances the guest experience but also increases incremental revenue. The ease of access and personalized offers can significantly boost a hotel’s bottom line.

The Importance of Guest Engagement

Guest engagement is more than just a buzzword—it’s a critical factor in building loyalty and driving revenue. The ‘Beyond the Room’ report suggests that hotels should invest in technologies that enable real-time interaction with guests. For instance, a digital concierge can answer questions instantly, make restaurant reservations, or book a cabana by the pool—all through a mobile app.

The report underscores the importance of using location-based services to enhance guest engagement. Imagine a guest walking near the hotel spa and receiving a push notification offering a discount on a massage. This personalization improves guest satisfaction and encourages them to spend more, thereby increasing RevPAR (Revenue per Available Room).

Case Studies and Success Stories

The ‘Beyond the Room’ report doesn’t just present theories; it backs them up with real-world examples. One case study highlights a luxury Caribbean resort that partnered with Phunware to improve personalization and guest engagement. The results were impressive—a 39x return on investment within three years. The resort saw a 225% increase in app revenue from 2022 to 2024, with 50% of app bookings made pre-arrival. This case study illustrates the power of mobile hospitality solutions in driving revenue and enhancing the guest experience.

Another success story in the report involves a hotel that used wayfinding technology to help guests navigate large properties. By integrating this feature into their guest app, the hotel improved guest satisfaction and increased the likelihood of guests using other services, such as dining or spa treatments.

The Future of Hospitality

The ‘Beyond the Room’ report paints a promising picture of the future of hospitality, driven by hotel innovation and technology. It suggests that hotels should continue to invest in digital transformation to stay competitive. This includes adopting smart hotel technology like AI-driven personalization, blockchain for secure transactions, and IoT devices that create energy-efficient environments.

The report also stresses the importance of hotel revenue optimization through advanced analytics and guest data. By understanding guest behavior, hotels can tailor their offerings and increase operational efficiency and revenue.

Conclusion

The ‘Beyond the Room’ report is valuable for any hotel looking to stay competitive in an increasingly tech-driven world. By focusing on personalized guest experiences, leveraging mobile apps, and embracing innovation, hotels can unlock new revenue streams and build stronger relationships with their guests. The future of hospitality lies in creating seamless, on-demand experiences that empower guests and keep them returning for more.

Hotels that embrace these changes will not only meet their guests’ evolving expectations but also position themselves for long-term success in the industry. If you’re in the hospitality business, now is the time to act on these insights and ensure your hotel is keeping up and leading the way in guest satisfaction and revenue growth.

VIEW FULL REPORT

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The Importance of Relaxation

Relaxation is more than just sitting back and doing nothing. It’s an essential part of maintaining a healthy lifestyle. When we take the time to relax, we allow our bodies and minds to recover from the stress and strain of everyday life. This recovery is crucial for preventing burnout, reducing anxiety, and improving overall health.

Research has shown that regular relaxation can lower blood pressure, improve concentration, and boost mood. It also enhances creativity and problem-solving skills, making us more productive when we return to our daily tasks. In essence, relaxation isn’t just about feeling good in the moment—it’s about creating a sustainable approach to living a balanced and fulfilling life.

How to Celebrate National Relaxation Day

National Relaxation Day is the perfect opportunity to prioritize your well-being and indulge in activities that help you unwind. Here are a few ideas to help you make the most of this day:

1. Disconnect from Technology: Take a break from the constant notifications and screen time. Unplugging from technology, even for a few hours, can significantly reduce stress levels. Use this time to reconnect with yourself, read a book, or enjoy a quiet walk in nature.
2. Practice Mindfulness and Meditation: Mindfulness practices, such as meditation or deep breathing exercises, can help calm your mind and reduce anxiety. Spend a few minutes in a quiet space, focusing on your breath and letting go of any tension or worries.
3. Indulge in a Spa Day: Treat yourself to a spa day at home or at your favorite spa. Whether it’s a soothing massage, a relaxing bath with essential oils, or a luxurious facial, pampering yourself can rejuvenate your body and mind.
   Enjoy Nature: Spending time outdoors is a natural stress reliever. Whether it’s a hike in the mountains, a stroll through the park, or simply lounging in your backyard, being in nature helps to clear the mind and improve mood.
4. Do Something You Love: Whether it’s painting, gardening, cooking, or listening to music, engage in an activity that brings you joy. Doing something you love is a great way to relax and recharge.

Making Relaxation a Habit

While National Relaxation Day is a wonderful excuse to unwind, it’s important to incorporate relaxation into your daily routine. Finding small moments throughout the day to pause and recharge can make a big difference in your overall well-being. Consider starting your morning with a few minutes of deep breathing, taking short breaks during work to stretch and relax, or ending your day with a calming bedtime routine.

By making relaxation a habit, you’ll be better equipped to handle life’s challenges with grace and resilience. So, this National Relaxation Day, take the time to slow down, breathe deeply, and enjoy the simple pleasures of life. Your mind and body will thank you for it.

Conclusion

National Relaxation Day reminds us all to slow down, unwind, and focus on self-care.

At Phunware, we believe that relaxation should start the moment guests arrive at your destination. Whether it’s booking a soothing spa day, scheduling a massage, or reserving a peaceful round of golf, our seamless app experience ensures that guests can skip the stress of planning and focus on what matters most—relaxing.

Discover how Phunware’s features ensure effortless access to all your property’s amenities for guests. Schedule a meeting with us today to learn more.

The post Unwind and Recharge: Celebrating National Relaxation Day appeared first on Phunware.

When defining a new feature for a mobile app, it’s important to follow best practices to ensure the feature is complete, stable, and easy to maintain.

Let’s use a new Leaderboard screen as an example. A less experienced manager may write user stories for the Engineering team asking them to satisfy acceptance criteria that ensures the proper UX is followed, the UI matches the designs, and the points are populated by the appropriate data source. But there is so much more to consider.

Feature Flags

It’s imperative that a mobile app has an external config file. This file will typically contain various configuration settings, urls, strings, etc that an app needs before it launches. Phunware’s Content Management Engine is a great place for developers to create a JSON-based app config file. 

Feature flags are an important component of any config file. Feature flags are simply set to true or false and determine whether a feature should be enabled or not. Using our Leaderboard screen example, we may not want to launch the Leaderboard feature until the first of the month. We can go live with the app release, but keep the flag set to false until we’re ready for users to experience it in production. 

This is also helpful if an issue occurs and the data populating the Leaderboard is corrupt. Rather than delivering a poor user experience, we can temporarily disable the Leaderboard until the issue is resolved.

Externalized Strings & Images

The app config file is also a great place to externalize text strings and image URLs.

Let’s say there’s a typo in our Leaderboard screen or a Product Manager simply wants to change the copy. It’s much quicker and easier to update the text in the config file than to make the changes in code, submit to the stores, wait for approval, and then try to get all our users on the latest app version.

At Phunware, we actually take this a step further and externalize strings for each language. For example, we may have a strings_en key for English strings and a strings_es key for Spanish strings. We serve the appropriate text depending on the user’s language settings.

Externalizing image URLs is also helpful when we want to change images on-the-fly. We’re always uploading new images to Phunware’s Asset Manager and updating URLs.

Analytics
After launching a great feature, we’re going to want to know how it performs. Are users visiting the Leaderboard screen? Are they interacting with the filters?

Analytics is often an afterthought. If we train ourselves to write a corresponding analytics ticket whenever we write a feature ticket, we’ll find that our coverage will be very complete.

Phunware Analytics is a great tool for capturing app launches, unique users, retention cohorts, screen views, and custom event analytics.

Error Handling

So we wrote user story tickets for the Leaderboard screen and the developers have finished implementing it. But what happens when the API goes down and returns a 500 error? Will the app provide an informative error message, a generic one, or simply get into a bad state?

By writing an error handling ticket we can define the behavior we would like when something goes wrong. At Phunware, we like to use a mix of specific and generic error messages.

For the Leaderboard example it may be more appropriate to display a message such as “Unable to load Leaderboard data. Please try again later” rather than “An unexpected error has occurred”. However, the latter might be best as a catch all for any situation where a specific error message wasn’t implemented.

Deep Links

Chances are, if the new Leaderboard is doing well, someone is going to ask if they can send a push notification promoting the Leaderboard which, when tapped, sends users to the Leaderboard screen.

If we considered deep links when writing the initial user stories then we’re probably covered. These days there are many places that may link into an app. Deep links can come from push notifications, app share URLs, emails, or even websites redirecting to the mobile app.

Considering deep links when implementing a new screen saves the time and overhead of having to do the work in a follow up release.

Offline Caching

There are times that our users have a poor network connection. Perhaps they are on a train or their WiFi is down. Ideally we realized that this may occur and tried to create a good user experience when it does.

At Phunware, we make sure to cache as much content as possible. If the user launches the app without an internet connection we’ll still display the images and content that were available the last time they launched the app.

While it’s possible some of the content is outdated, this is a better experience than showing a blank screen.

Displaying a banner at the top showing the user doesn’t appear to have a connection is also helpful in informing the user they are being shown something slightly different than if they had a good connection.

Unit Tests

We try to cover as much of our code as possible with Unit Tests and write them when developing new features.
Unit Tests allow developers to be confident the feature works as expected. We set up our build jobs to run unit tests when new builds are being generated, so a few months down the road, if a developer introduces a regression, we catch it right away. This frees up our QA team to focus on edge case issues rather than discovering breaking changes.

Documentation

So we wrote the user stories the Engineering team needed to implement the Leaderboard screen. Everything has been externalized, deep links have been tested, analytics are in place, and unit tests are all passing. Now it’s time to update the documentation.

Keeping documentation up to date is very important as codebases and feature sets are always changing. Ensuring we have proper documentation allows team members to quickly look up that deep link URL scheme or the analytics event that fires when a user toggles something in the Leaderboard.

In addition to documentation, this is also a great time to update submission checklists and QA test plans, since we’ll want to make sure the new Leaderboard is tested with each new release.

Store Guidelines

Our final best practice to follow is keeping up to date with Google and Apple’s App Store Review Guidelines. We check these weekly because we never know when new guidelines will be announced.

It’s critical to know these before the feature is completed and the app is submitted. There’s nothing worse than getting rejected because we violated a guideline. At that point any deadline we had to launch the app went out the window.

For example, there’s a guideline that requires that any app that allows users to create accounts must also provide a mechanism for users to delete their account. If we knew this when writing that user story for Sign Up and Log In, then we’re covered. If we found out the hard way, then we’ve lost precious time because it may be another sprint or two before the Engineering team can deliver that new flow.

Luckily we followed the other best practices and we’re able to disable it for now!

The post Tech Blog: Engineering Best Practices appeared first on Phunware.

The Healthcare Information and Management Systems Society (HIMSS) is a global organization focused on improving health through information and technology. This five-day event showcases the latest advancements in healthcare IT, offering a unique blend of innovative ideas, expert insights, and the opportunity to connect with peers and industry leaders.

This year, Phunware will be among the leading innovators at HIMSS, showcasing how we’ve spent the past 15 years leveraging our extensive expertise in mobile applications to transform patient experiences for health systems like Phoenix Children’s and Greater Baltimore Medical Center. Our journey has equipped us with the insights necessary to develop industry-leading healthcare solutions, specifically designed to enhance patient care and streamline healthcare operations while saving costs.

Phunware is actively shaping the future of the patient-facing Digital Front Door by equipping Hospitals with the technology needed to unify the patient journey:

Holistic Integration: At Phunware, we understand that healthcare is more than just a service—it’s an ecosystem. Our platform extends beyond traditional tools, offering end-to-end solutions that encompass self-service EHR integrations, swift mobile check-ins, and seamless billing processes. We focus on ensuring every touchpoint contributes to a cohesive and efficient healthcare experience for both providers and patients.

Location Awareness: Navigating large healthcare facilities can be challenging for patients and visitors. Phunware’s real-time wayfinding and location services are designed to remove this friction, ensuring that patients, visitors and staff can easily find parking, locate their destination, and move through hospital campuses effortlessly. Our technology not only guides patients physically but also supports them throughout their healthcare journey.

Insightful Analytics: Data is at the heart of modern healthcare. Phunware’s advanced analytics tools offer a window into patient progress and behaviors, empowering healthcare teams to refine and personalize the patient experience, both on-campus and remotely. By harnessing the power of data, we help healthcare providers optimize operations and deliver more targeted, effective care.

As the healthcare industry moves towards more digital and patient-centered approaches, Phunware is your ideal partner in developing Digital Front Doors—virtual gateways that streamline access to healthcare services and information. In an era where every second counts, our solutions are designed to ensure that hospitals and healthcare facilities don’t just keep up, but lead the way in digital innovation.

We invite you to meet with us at HIMSS 2024 to discover how Phunware can transform your healthcare facility and elevate the patient experience. Don’t let your hospital fall behind in the digital revolution. Embrace change, drive better outcomes for patients, families, and staff, and set new standards in healthcare excellence.

Meet with us for a free consultation and see how we can make a difference together. See you at HIMSS 2024!

The post Improve the patient experience with Phunware at HIMSS appeared first on Phunware.

When designing a map to help users find their way around a campus or complex facility, it’s best to keep in mind what elements are most important for the user to see, and help them focus on the task at hand: finding their way.

Keep it Simple 

When introducing a user to an interface, you should be mindful of the user’s cognitive load, which is the amount of information a person’s mind can take in at one time; if you present the user with too much information to process all at once, it can slow down their ability to complete their task and make it appear more difficult.

With established modern UX patterns across wayfinding with popular apps like Apple Maps or Google Maps, it’s important to keep the user experience familiar, while guiding users through their experience. In map design, it’s best to keep the map itself simple and neutral, to provide the user a base layer of information in orienting – and place focus on the wayfinding UI like the route line, points of interest, or the animated blue dot.

Only Important Details

When designing the map, it’s best to consider what visual elements of the map layout would be most beneficial for the user to notice while they are finding their way around the facility. Key landmarks, notable walkways, and clearly marked exits and entrances can all be useful elements that make up the map. Other details like interior rooms, complex furniture arrangements, or patterns on the floor may provide more detail than is needed.

Do Not Distract

There are a lot of potential design elements that could be used in map design, but should only be used as needed – and each element should be thoughtfully considered when looking at the mapping experience as a whole. Flashy visualizations like 3D maps or heavy use of branding and saturated colors can actually harm the user experience, requiring a high cognitive load of the user, which could actually overwhelm them, or require additional time for the user to sift through which elements are most important.

Let Us Guide You!

Our design team will work with you to help translate complex floor plans into beautifully simple and user-friendly map designs. We’ll work with you to identify the most important areas of the map to focus on, which landmarks or exterior areas are best to illustrate, and what level of detail is ideal for your visitors. Additionally, our designers will help you in extending your brand to the map design, while keeping in mind the above best practices to deliver a perfect map design for your facility.

Chat with us today to discover how we can help you create an unforgettable experience for your visitors!

The post Best Practices for User-Friendly and Engaging Maps appeared first on Phunware.

What Is a Theme? 

A theme is a concept that maintains consistency in design elements while extending a brand to a new medium, content, or production. We come across themes regularly without even realizing it. For instance, when we buy a candle, the color & scent may differ, but we still refer to it as a candle. Similarly, the primary color in a brand may vary by customer, but it remains the primary color.

In mobile apps, themes take on a more defined role. It involves specifying and applying design elements such as colors, typography, icons, and other visual components to create a cohesive and unified look. Themes ensure that the app’s design is consistent across all its screens and interactions, making it more user-friendly and visually appealing.

Why Are Themes Important?

Themes help users navigate and understand the interface more efficiently, as consistent design patterns contribute to a sense of familiarity. They can also create an emotional connection between the user and the app. When an app uses a consistent color scheme and design language, it can build a sense of familiarity and trust with the user. As a result, it can increase engagement and loyalty and a better overall user experience. Here are other key reasons themes are essential.

Accessibility

Themes can be designed with accessibility in mind, ensuring that the app is usable by all users. Validating that color schemes, font sizes, and contrast levels are accessible improves readability, and accommodates users with visual impairments

Adaptability

Mobile devices come in various sizes, resolutions, and ratios. Themes can adapt to different screen sizes and orientations, ensuring the app looks good and functions well on multiple devices.

User Engagement

Well-designed themes can enhance user engagement by creating an appealing interface. Users are more likely to enjoy and interact with an app that has an attractive and well-thought-out design. Themes can set the tone for the app and influence the user’s perception of its quality and professionalism.

User Guidance

Themes can guide users through the app by highlighting essential elements, actions, or information. Consistent visual cues the theme provides help users understand the app’s structure and functionality.

Defining a Theme

Phunware has a well-defined system that lays down clear guidelines to define a theme. This foundation for customizing apps includes color codes, typography details, and guidelines for using UI elements. Following these guidelines ensures that the design is consistent throughout the product. Below is an example of how a defined theme seamlessly translates into a mobile app.

Customizing Themes 

Our design team will work with you to understand your brand identity and any design preferences to customize your theme. In addition, we gather information on the logo, color preferences, and overall branding guidelines so we can apply your brand colors to create a customized theme. Additionally, we can easily update elements of the theme if there are any changes in the brand by modifying the color value applied to the theme property. Below is an example of the same app layout, each with a customized theme.

Conclusion

Your application’s ability to effectively showcase your brand’s essence, values, and personality is paramount to crafting a seamless and gratifying user experience. By accurately reflecting your brand, your app can ensure that your target audience is captivated and engaged, leading to a higher likelihood of customer loyalty and retention.

Chat with us today to discover how we can help you create a personalized app!

The post Unleashing the Power of Themes for Exceptional Mobile Apps appeared first on Phunware.

The Age-Old Challenge of Wayfinding

Wayfinding is a term that has been introduced previously. It refers to the methods and tools we use to navigate complex environments. Think of the signs at an airport, the maps in a shopping mall, or even the breadcrumbs left by Hansel and Gretel. But in today’s fast-paced world, traditional signs just don’t cut it anymore, especially in hotels, where guests want to maximize their stay without getting lost.

Mobile Apps: The Modern Compass

Personalized and timely communication is essential for providing a positive pre-arrival experience. Endeavor to reach out to guests to welcome them, confirm their reservation, and provide them with information about your hotel and its amenities.

• Personalized Navigation: Imagine an app that not only tells you where your room is but also suggests the quickest route to the pool, gym, or dining area based on your preferences. Personalization is key!
• Instant Updates: No more outdated signs or maps. Mobile apps can be updated in real time, ensuring guests always have the most accurate information.
• Interactive Experience: With augmented reality (AR) and virtual reality (VR) features, some apps offer an immersive experience, allowing guests to “walk through” the hotel before even stepping out of their room.

The Impact on Guest Experience

Guest experience is at the heart of the hospitality industry. Hotels that understand and prioritize it always stand out. How does wayfinding via mobile apps enhance this experience?

• Reduced Stress: No one likes getting lost. Mobile apps ensure guests spend less time wandering and more time enjoying their stay.
• Enhanced Engagement: With interactive features, guests can explore the hotel and its services at their own pace, increasing engagement and satisfaction.
• Tailored Recommendations: Based on a guest’s preferences, apps can suggest dining options, spa treatments, or events happening in the hotel.

The Journey of a Guest: Before, During, and After

Mobile apps aren’t just about navigating within the hotel; they play a pivotal role in the entire guest journey.

• Before Arrival: Guests can explore the hotel, check out amenities, and select their preferred room. Some apps allow for virtual tours, giving guests a sneak peek of what awaits them.
• During Stay: Apart from navigation, guests can use the app for room service, spa bookings, or to communicate with the concierge. It becomes an all-in-one tool for a hassle-free stay.
• After Departure: The journey doesn’t end at checkout. Guests can provide feedback, book their next stay, or even access loyalty programs via the app, ensuring they remain connected with the hotel.

Why Every Hotel Needs an App

In today’s digital age, having a mobile app is no longer a luxury but a necessity for hotels. Here’s why:

• Staying Ahead of the Competition: Guests expect modern amenities and digital solutions. Hotels with intuitive mobile apps stand out and attract more bookings.
• Data Insights: Mobile apps can provide valuable data on guest preferences, helping hotels improve and personalize their services.
• Increased Revenue: With features like in-app bookings, promotions, and personalized recommendations, hotels can drive more sales and increase revenue.

Challenges and Solutions

While mobile apps for wayfinding are revolutionary, they aren’t without challenges.

• Technology Integration: Integrating new apps with existing hotel systems can be complex. However, with the right tech team and robust platforms, this can be smoothly addressed.
• User Experience: A poorly designed app can be more frustrating than helpful. Hotels must invest in user-friendly designs and regular updates.
• Adoption: Convincing guests to download and use the app can take time and effort. Offering exclusive promotions or features accessible only via the app can be a solution.

Adopting the Trend: Success Stories from Leading Hotels

In the ever-evolving hospitality landscape, numerous hotels have already embraced mobile apps for wayfinding, setting benchmarks for others. Here are some success stories that highlight the transformative power of these apps:

• The Tech-Savvy Resort: A luxury resort in the Maldives introduced an app that not only provided guests with navigation but also allowed them to book private dinners on the beach, spa sessions, and even scuba diving lessons. The result? A 25% increase in their in-resort bookings and rave guest reviews about their seamless experience.
• The Urban Business Hotel: Situated in a bustling city, this hotel’s app became a lifeline for business travelers. Besides in-hotel navigation, the app offered real-time traffic updates and the best routes to the city’s business hubs. Guests appreciated this thoughtful feature, leading to a spike in repeat bookings.

These success stories underline a simple fact: when hotels align technology with guest needs, magic happens. And in this digital age, mobile apps are at the forefront of creating memorable guest experiences.

Conclusion

The role of mobile apps in revolutionizing wayfinding and enhancing guest experience in hotels cannot be understated. As technology advances and guest expectations evolve, these apps will only become more integral to the hospitality industry. Hotels that recognize and adapt to this trend will undoubtedly lead the way in offering unmatched guest experiences.

Chat with us today to discover how we can help you revolutionize your mobile app strategy in hospitality!

The post Finding Your Way to Exceptional Stays: The Mobile App Revolution in Hospitality appeared first on Phunware.

The Hidden Cost of Lost Directions

It may surprise you to learn that wayfinding challenges are more than a minor inconvenience—they’re a costly affair. Take Emory University’s staggering $200,000 annual loss due to wayfinding inefficiencies as a wake-up call. The story is the same across medical campuses sprawling over city blocks—lost visitors, delayed care, and the inevitable financial leak.

A Labyrinth of Complexity

Imagine a vast complex with nearly 200 beds, multiple floors, and a constant state of flux due to renovations. Now consider that nearly one-third of first-time visitors and a quarter of hospital staff find themselves disoriented in these spaces. Traditional navigation aids falter here, where GPS signals can’t penetrate, and static signs become outdated overnight.

The Digital Compass: A Leap in Wayfinding

The answer to this disarray? A mobile wayfinding solution that offers real-time, on-demand digital navigation. Such technology not only alleviates the need for human direction but also curtails the margin for error, reduces patient and staff anxiety, and secures the revenue that would otherwise be lost to confusion, missed appointments and patients leaving without being seen.

The Phunware Difference

Not all digital navigation tools are created equal. Phunware stands apart, having deployed over 110 million square feet of cutting-edge wayfinding solutions across some of the world’s most complex environments. Phunware’s proprietary platform transitions seamlessly between indoor and outdoor environments and excels with real-time positioning, navigation, and multilingual, ADA-compliant guidance that doesn’t rely on WiFi, ensuring no one—regardless of their physical abilities—is left behind.

Charting a New Path in Healthcare

Phunware is not just navigating the present, but pioneering the future. We envision a world where wayfinding is no longer a source of stress but a gateway to efficient, cost-effective, and safer healthcare experiences. It’s time to transform the way we find our way in healthcare—turning a web of corridors into a clear, navigable path to wellness. Join us as we turn complexity into clarity, guiding you to better care, one tap at a time.

Click here to learn more

The post Transforming Healthcare Navigation: Phunware’s Vision for Stress-Free Wayfinding appeared first on Phunware.

“We are delighted to collaborate with the forward-thinking team at Wailea Beach Resort to unveil the enhanced version of our Smart Hospitality Solution,” said Mike Snavely, CEO of Phunware. “Our goal is to empower guests with seamless navigation through this luxury property, ensuring they can fully explore the wealth of amenities available at Wailea Beach Resort. In addition to giving guests a more pleasant and technologically advanced experience, our software provides Wailea Beach Resort with the opportunity to maximize its top line by way of mobile engagement and generating profitable behavior.”

Read the full article from Proactive

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“The renewal of our partnership with Phunware is an exciting step forward in our commitment to delivering a comprehensive suite of services through a unified mobile app for the VHC community. Beyond simplifying patient interactions, such as scheduling appointments and accessing remote telehealth services and provider messaging, this innovative wayfinding technology is a transformative solution that empowers patients to easily navigate the VHC campus,” said Mike Mistretta, Senior Vice President and Chief Information Officer of VHC Health.

Read the full article from Proactive

The post VHC Health Extends Multi-Year Renewal of Digital Front Door Application with Phunware appeared first on Phunware.

“Parkside Residences at Discovery Green is truly a luxury high-rise of the future and we are honored to be a part of the team that is making life easier for its residents,” said Randall Crowder, COO of Phunware. “Our mobile software acts as a friendly digital assistant and mobile concierge to help deliver on the promise of offering residents an elevated lifestyle.”

Read the full article from Proactive

The post Phunware Partners with MKT Consulting to Digitally Transform Resident Experiences at Houston High-Rise appeared first on Phunware.

“We are thrilled to bring our Smart Hospitality Solution to the prestigious Thumper Pond Resort in partnership with its innovative new owner who is committed to digital transformation,” Phunware CEO Russ Buyse said in a statement.

“Our technology will help redefine the guest experience by offering a unique blend of personalized services and digital amenities that seamlessly integrate with and enhance the existing infrastructure across such a beautiful property.”

Read the full article from Proactive

The post Phunware to Enhance Guest Experiences at Thumper Pond Resort with Smart Hospitality Solution appeared first on Phunware.

“The world has evolved beyond ‘one-size-fits-all’ marketing approaches, but brands still struggle to speak to consumers as individuals because they lack a deep understanding of their unique behaviors, preferences and needs,” said Randall Crowder, COO of Phunware. “Our new AI-enabled mobile engagement solution is designed to provide that understanding, enabling these brands to more effectively engage their target audiences without the need for additional staff.”

Read the full article from Proactive

The post Phunware Unveils AI-Enabled Mobile Engagement appeared first on Phunware.

At the forefront of this revolution is the Digital Patient Experience.

The importance of the digital patient experience cannot be overstated, as it plays a pivotal role in shaping patients’ perceptions and satisfaction with their care. Hence, investment in digital solutions is reportedly an essential action for improved healthcare experience.

After all, a positive patient experience can lead to increased satisfaction, improved treatment adherence, and even better health outcomes.

In this blog post, we’ll delve into the exciting world of digital healthcare, exploring how technology is shaping how we access and manage our health. From user-friendly healthcare apps and websites to the latest trends and innovations, and the challenges that come with this digital transformation – we’ll uncover everything including the building blocks of a successful digital patient experience.

Understanding the Digital Patient Experience

Digital Patient Experience (DPE) refers to the use of digital technology for patient engagement activities that take place both inside and outside the healthcare environment. Digital patient experience enhances the journey of a patient through a healthcare organization by making the process of receiving care easier and more efficient.

Unlike traditional healthcare interactions that often involve face-to-face consultations, paperwork, and manual processes, the digital patient experience leverages technology to improve accessibility, convenience, and efficiency in healthcare delivery. 

Benefits of a Positive Digital Patient Experience

The implementation of digital patient experience offers several advantages, not just for healthcare providers but also for patients. Some of the key benefits that come with a positive digital patient experience are:

Improved Patient Satisfaction

With the use of digital technology, patients have access to more personalized touch points with their care providers which leads to improved patient satisfaction and engagement. Patients can access their medical records, ask questions, view their results, and even book consultations with clinicians, all from their mobile devices. This promotes a higher level of engagement between patients and care providers leading to better health outcomes.

Enhanced Access to Healthcare Services

Digital technologies enable patients to access medical services, such as telehealth or virtual visits. This is helpful for patients who find it difficult to access healthcare services, such as aging adults or those living in rural areas.

Better Health Outcomes

Digital technologies enable effective monitoring of patient health records. This enhances diagnoses and empowers the healthcare organization to offer more personalized advice. 

Improved Operational Efficiency

With digital technologies, healthcare operational processes become faster and more efficient. From patient check-ins to storage of medical records, care providers can safely manage and store data in the cloud. Automation of healthcare processes such as scheduling, reminders, and follow-ups simplify operational processes, resulting in time-saving and fewer resource requirements.

Building Blocks of a Successful Digital Patient Experience

Patients today expect the same level of convenience and personalization from their healthcare providers as they do from other industries. Therefore, healthcare organizations must understand the core elements of a digital patient experience so they can meet patients’ expectations. The building blocks of a successful digital patient experience are:

Seamless Appointment Scheduling and Access

The first step towards creating a successful digital patient experience is to ensure that patients can easily book and access appointments. Utilizing online booking platforms and implementing virtual waiting rooms and telemedicine capabilities has been shown to increase convenience for both providers and patients thus, they should be a priority.

To further enhance the appointment scheduling and access process, healthcare providers can leverage the digital experience to guide patients throughout their journey, from booking to attending their physical appointments with instantaneous reminders, and GPS and on-site navigation to easily attend their appointments. 

Personalized Patient Portals

Empowering patients with access to their health records, customizable features, and patient-centric information is an integral part of digital patient experiences. Healthcare organizations should develop personalized patient portals with enhanced patient engagement capabilities.

Learn more about how Phunware’s tech delivers unmatched growth for healthcare organizations

Communication and Engagement Tools

Leveraging secure messaging and chatbots on the patient portals allows for effective. Patients can get quick responses to queries, and access interactive and educative resources. This will enable them to better understand their treatment plans and participate more in their care.

Integrating Wearable Devices and Remote Monitoring

Connecting patients’  wearables and implementing remote monitoring allow for real-time health tracking. Integrating devices such as smartwatches, and smart thermometers with patient portals will enable healthcare organizations to capture real-time patient wellness information and offer proactive healthcare interventions.

Designing User-Friendly Healthcare Apps and Websites

A fundamental part of making healthcare services better and more accessible is to ensure the digital patient experience delivers a good user experience (UX). Many factors contribute to good UX, including:

• Intuitive navigation with clear and concise instructions.
• Clear and organized information structure
• Visually appealing design

Responsive Design for Mobile Accessibility

Easy access to healthcare services on mobile platforms is now a necessity, and this is where responsive design comes into the picture. Responsive design helps healthcare platforms to adapt to different screen sizes, ensuring optimized features and usability across devices. It also entails designing healthcare platforms to be mobile-friendly, e.g., the use of large buttons for touching/tapping, optimizing image, scripts, and other resources to reduce load times.

Additionally, apps focused on monitoring and tracking health data need to provide reliable and secure data handling. This denotes the need for effective backend integration, security protocols, and testing approaches. 

Incorporating User Feedback and Iterative Improvements

To create functional healthcare apps and websites, it’s essential to collect patient feedback and iteratively use it to enhance the platform based on their needs. Some strategies for incorporating user feedback for improvement include

• Conducting usability tests with real users to identify pain points, areas for improvement, and opportunities for innovation.
• Providing accessible channels for users to share their feedback, such as surveys, contact forms, and social media.

Overcoming Challenges in Digital Patient Experience

As promising and transformative as the technologies propagating patient experience, some challenges must be addressed to fully realize the potential of the digital patient experience.

For example, ensuring the privacy and security of patient data is paramount as we transition to more digital technologies. Privacy and data security concerns can be addressed by implementing robust data security systems that comply with all applicable regulations such as the Health Insurance Portability and Accountability Act (HIPAA) and the California Consumer Privacy Act (CCPA). 

Additionally, all digital solutions should be designed with explicit data and privacy settings that give patients control over their data.

Bridging the Digital Divide

Disparities in digital access and literacy can lead to unequal access to healthcare and digital services. This results in a digital divide between underserved and marginalized populations and the general population. Healthcare providers can ensure inclusivity by collaborating with local municipalities to create more affordable access to digital technologies.

Additionally, training programs that provide digital literacy and healthcare information to underserved populations can be an effective way to bridge the digital gap.

Overcoming Technological Barriers

Integrating legacy systems with new digital solutions can be a major hurdle for healthcare providers. It can also be challenging to train healthcare professionals to use new digital solutions and technologies. To overcome these barriers, healthcare providers should focus on creating strategic plans that incorporate digital transformation across multiple platforms. It’s also important to provide caregivers with adequate training and support. 

By leveraging the strengths of digital technologies and existing healthcare processes, providers can effectively mitigate any technological barriers and drive greater patient experience.  

Future Trends and Innovations

With revolutionary solutions reshaping how healthcare works, the digital patient experience is quickly becoming the new reality of healthcare. Digital advancements and innovations have enabled us to transform the traditional healthcare experience into something more personalized, accessible, and cost-efficient.

Artificial Intelligence (AI) and Machine Learning (ML) are beneficial for healthcare in terms of personalized and predictive patient care and diagnosis. This technology can be used to monitor patient health at scale, as well as provide personalized recommendations and support for patients based on their medical histories.

AI and ML can also be used to support treatments with evidence-based data, enabling doctors to make more informed decisions about patient diagnoses and recommendations. An example of this is the Canadian AI company Atomwise, which uses AI-supported technology to analyze medical records and predict potential targeted therapies for cancers. 

Virtual and augmented realities (VR and AR) are also transforming healthcare by providing patients with immersive experiences. Phunware is pioneering geolocation-based triggers that deliver timely directions and content to users as they enter and exit the healthcare facility. With AR, this could be further be applied to wayfinding or other onsite experiences.

Furthermore, medical professionals can provide training for healthcare staff using virtual simulations to mimic real-world scenarios. 

Blockchain technology, although still developing, allows for secure data exchange between providers. This enables patients to easily switch between providers without worrying about loss of data. 

Blockchain facilitates data interoperability which ensures that data is accessible across different platforms and sources. This allows healthcare providers to share information across organizations thus, empowering patients to access the best healthcare regardless of their location. An example of such technology is the US-based company MedicalChain, which uses blockchain technology to securely transfer medical records between providers, resulting in better care for patients. 

Conclusion

As we’ve explored throughout this blog post, the digital patient experience is undeniably a cornerstone of modern healthcare. It is transforming how patients access and manage their health, leading to numerous advantages and most importantly better overall health outcomes.

To create a successful digital patient experience, it’s crucial to focus on these essential elements:

• Developing user-friendly healthcare apps and websites
• Addressing challenges like privacy concerns, digital divide, and technological barriers
• Keeping up with future trends and innovations such as AI, VR, AR, and blockchain

Embracing these key components and prioritizing the patient experience will help ensure your healthcare organization remains competitive and can always meet the changing needs of patients.

If you’re new to patient experience or already have an existing patient experience system but looking to elevate how patients perceive the care they receive in your establishment, chat with us to see how you can improve the quality of service one digital interaction at a time.

We provide comprehensive digital solutions for healthcare organizations to enable them to deliver a satisfying experience for their patients.

Chat with us to know how you can improve your patient experience one digital interaction at a time!

The post Revolutionizing Healthcare: The Digital Patient Experience appeared first on Phunware.

Healthcare organizations providing a positive patient experience will gain a competitive advantage. According to Deloitte research, hospitals with improved patient experience perform better financially. The research also found that nurse-patient engagement – how nurses interface with patients, has a profound impact on providing better care.

Why does patient experience matter for both patients and healthcare providers?

For patients, a positive experience can lead to increased trust in their care team, better adherence to treatment plans, and improved well-being. On the other hand, healthcare providers benefit from higher patient satisfaction scores, stronger patient-provider relationships, increased patient retention, and ultimately, a more successful practice.

In this blog, we’ll delve into the world of patient experience, exploring its importance and strategies for enhancing patient experience. We’ll also cover how to evaluate patient experience systems and how you can overcome common challenges with patient experience.

Understanding Patient Experience

Patient experience encompasses all interactions that patients have with healthcare providers, from the moment they step into a facility to the follow-up care they receive after treatment. It goes beyond just the clinical aspects of care, taking into account factors such as communication, empathy, and the overall environment. The quality of these experiences can significantly impact patient satisfaction, health outcomes, and even the reputation of healthcare providers.

Patient experiences can be broken down into two main categories: physical and digital. Physical experiences are those that occur in person, such as the way patients are greeted and treated by the staff, the cleanliness and comfort of the facility, and the overall level of care they receive. Digital experiences are those that occur online or through mobile devices, such as the ability to access patient records, schedule appointments, and communicate with providers.

Both physical and digital experiences are important to patient satisfaction. According to this study on the impact of a hospital’s physical environment, the physical environment of a healthcare facility can reduce patient stress and improve outcomes. The study also reported an increase in staff effectiveness in delivering care.

The Impact of Positive Patient Experience

A positive patient experience has a tangible impact on various aspects of healthcare, which include:

Improved Patient Satisfaction

When patients have a positive experience, they are more likely to be satisfied with their care and remain loyal to the healthcare provider. This can lead to increased patient retention and referrals.

Better Health Outcomes

A positive patient experience can contribute to better health outcomes by fostering trust and open communication between patients and healthcare providers. This, in turn, encourages patients to follow treatment plans more closely, resulting in improved health outcomes.

According to recent results from The Beryl Insitute – Ipsos PX Pulse, half (51%) of Americans surveyed believes a good patient experience contributes to their healing.

Reduced Healthcare Costs

A positive patient experience enables healthcare providers to identify areas for improvement, streamline processes, and reduce inefficiencies. This can lead to lower operational costs, decreased readmission rates, and reduced costs for healthcare organizations.

Strategies for Enhancing Patient Experience

A creative strategy is crucial in ensuring a seamless, positive experience for patients. Let’s dive into the different approaches that can help improve patient experience

Communication

Effective communication is fundamental to a positive patient experience. You can improve communication and information sharing by

1. Encouraging open communication and active listening in interactions between healthcare providers and patients.
2. Providing clear and comprehensive information about diagnoses, treatment options, and potential side effects.
3. Leveraging tools like patient portals, secure messaging, and telehealth to facilitate communication and information sharing.

Empathy and Compassion

Creating an empathetic and compassionate environment is vital for fostering trust and satisfaction. You can do this by

1. Cultivating a compassionate healthcare environment that encourages staff to treat patients with kindness, respect, and understanding.
2. Offering workshops and training sessions to help carers develop and refine their empathetic communication skills.
3. Recognizing and responding to patients’ emotional concerns and providing appropriate support.

Accessibility and Convenience

Ensuring that care is accessible and convenient can greatly enhance the patient experience. You can create accessible healthcare by

1. Implementing efficient scheduling systems and minimizing wait times for appointments
2. Enhancing accessibility for diverse patient populations such as language translation services and accommodating patients with disabilities or special needs such as braille signage in high-traffic areas like entrances and waiting rooms.
3. Creating a comfortable, welcoming environment with amenities like ample seating, and clean and accessible restrooms.
4. Providing physical accessibility such as wheelchair-accessible ramps and elevators, and accessible parking. You can also provide patients with tools that guide them to the right physical spaces, such as maps and wayfinding signs.

Shared Decision-Making

Involving patients in their care can also lead to better outcomes and higher satisfaction. You can encourage shared decision-making through these methods:

1. Actively engaging patients in discussions about their treatment options and preferences.
2. Providing educational resources and tools to help patients make informed decisions.
3. Collaborating with patients to set realistic and achievable health goals.

Continuity of Care

Ensuring continuity of care is essential for a positive patient experience. You can deliver a seamless experience through:

1. Coordinated care across different facilities such as primary care providers, specialists, and other healthcare professionals.
2. Effective transitions through healthcare settings and proper care handoffs
3. Personalized care plans that address each patient’s unique needs and preferences.

Technology plays an instrumental role in enabling this continuity of care. Electronic health records (EHRs), telemedicine platforms, and mobile applications facilitate real-time information sharing between healthcare providers, reducing the chances of fragmented or uncoordinated care. Furthermore, these digital solutions enable remote monitoring and virtual consultations, making it easier for patients to stay connected with their healthcare team and receive ongoing support. 

Patient Feedback and Engagement

Actively involving patients in their care and seeking their feedback can lead to valuable insights and improvements. You can do this by

1. Collecting regular feedback through surveys, focus groups, or informal conversations.
2. Inviting patients to participate in committees or advisory councils focused on enhancing care and patient experience.
3. Leveraging patient support groups where patients share experiences and learn from one another.

Unlock the full potential of your healthcare facility with Phunware’s innovative patient experience solutions!

Overcoming Challenges in Improving Patient Experience

Improving patient experience involves coordinating various aspects of care delivery which can often come with many challenges. Some of the prominent challenges include:

Resource Constraints

Healthcare organizations are often under-resourced, which can make it challenging to provide a high-quality patient experience. One way to work within resource constraints is to focus on the most important areas for improvement. For example, if a hospital is short-staffed and wants to improve wait times in the emergency room they could leverage technology to automate manual tasks such as check-in or accessing medical records.

Resistance to Change

When healthcare providers try to improve the patient experience, they often have to manage staff who are reluctant to adapt to the new ways. You can address this resistance by involving staff members in the planning process. When staff feel like they have a say in how things will change, they are more likely to be supportive of the change.

Cultural and Language Barriers

Healthcare organizations often face some challenges when handling patients from different cultural backgrounds. You can overcome these cultural and language barriers by hiring interpreters. Additionally, you can train staff on cultural competency as this will help them to understand the different cultures of their patients.

Measuring and Evaluating Patient Experience

Evaluating patient experience is essential for identifying areas for improvement. It also helps to ensure that healthcare providers are meeting patients’ needs and expectations. By regularly assessing patient experience, organizations can make data-driven decisions, track progress, and show their commitment to providing high-quality care.

Common metrics such as patient safety, wait time, bedside manner, and patient satisfaction surveys are handy measurement tools to evaluate patients’ experiences. Additionally, you can use The Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) survey to get a full picture of patients’ experiences if your healthcare organization is eligible to participate in the HCAHPS in the data collection and reporting involved.

Technology can also play an important role in capturing patient feedback. There are many technologies available today that you can use, such as patient portals, text messaging, and social media which often incorporate analytics that enable you to evaluate how patients are perceiving the care they receive from your facility.

You can use one or a combination of these tools to get feedback from patients and engage them in discussions about their experiences.

The data collected from patient experience surveys must be used toward improving healthcare over time. For example, if the data shows that patients are not satisfied with how their pain is managed, the healthcare organization can take steps to improve its pain management techniques.

Case Studies: Successful Patient Experience Initiatives

Virginia Hospital Center

An interesting case study of a successful patient experience initiative is how Virginia Hospital Center (VHC) improved its patient experience with a cohesive mobile app that focused on enhancing patients’ convenience and care.

VHC leveraged Phunware’s tech such as blue dot SDK, GPS, and more to provide patients, visitors, and staff with access to interactive maps that direct them to their location in real-time as well as enable patients to manage their appointments through remote telehealth.

Dignity Health

Another outstanding case study is how Dignity Health fulfilled the unique patient experience needs of its healthcare facilities across 39 sites.

Dignity Health leveraged Phunware’s tech to provide patients and visitors with solutions such as smooth routing throughout healthcare facilities across multiple floors. Patients can confidently navigate the facilities and access physicians and departments seamlessly.

The solution also benefited staff and administrators. They can further improve the patient experience with insights from the native analytics and business intelligence.

The Future of Patient Experience

The development and application of technology in healthcare is creating a new landscape for healthcare professionals. From increased access to medical data to sophisticated predictive analytics and artificial intelligence, these advancements enable healthcare organizations to prioritize improving the patient experience.

These technologies allow providers to shift from traditional, reactive care models to a proactive patient-centered model, with proactive health management, remote patient monitoring, and health notifications being just some of the applications.

Along with greater access to healthcare technologies, patient experience is also becoming an integral part of healthcare policy and reimbursement models. This shift from traditional cost-based reimbursements to value-based models will reward healthcare providers for delivering better patient outcomes. With patient experience becoming a factor for reimbursement, healthcare providers will be motivated to provide an improved service.

The integration of patient experience into healthcare policies is just the beginning of providing better care. Many healthcare organizations are exploring ways to use data to better understand patient needs and create tailored services. Additionally, with the rise of telemedicine, virtual reality, artificial intelligence, and robotics, it is foreseeable that digital health will become an invaluable complement to care.

Finally, healthcare systems worldwide are beginning to embrace patient-centered wellness, providing access to mental health services, nutrition plans, and lifestyle coaching to keep their patients healthy, active, and thriving.  

Conclusion

The importance of patient experience is evident from its potential to deliver better health outcomes, improve patient satisfaction, and reduce healthcare costs. To maximize the potential of patient experience, healthcare organizations must utilize vital strategies like effective communication and information sharing, show empathy and compassion, provide convenient healthcare services, and many more.

It’s also essential to evaluate your patient experience strategies using different metrics to ensure effectiveness. 

By now, you know why healthcare organizations need to prioritize patient experience. This prioritization will enable them to provide better care throughout the patient journey, increase patient loyalty, and unlock internal efficiencies that save valuable time and money.

If you’re looking to empower patients and enhance the care your healthcare organization delivers, Phunware provides cutting-edge tech that boosts patient engagement and improves operational efficiency.

Contact Phunware to start revolutionizing your healthcare organization with innovative patient experience.

The post The Power of Patient Experience: Enhancing Care and Empowering Patients appeared first on Phunware.

“I am very excited to join the Phunware team as they are striving to take mobile engagement to the next level,” said Troy Reisner. “I look forward to working with Russ and each talented person at Phunware to help drive us forward for the benefit of our people, our shareholders and our customers.”

Read the full article from Proactive

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For services, the digital front door is the key that gives you access. It’s revolutionizing how people access the services they need and it’s becoming more essential now that services are transitioning online.

The digital front door is more than access to service alone, it also facilitates other important aspects of services. It enables providers to personalize their services and tailor them to their specific customers. It also allows for more streamlined security protocols to help protect customers’ data. 

In this blog, we’ll delve into the digital front door and how it is changing how consumers access services. We’ll explore the technologies that power these innovative platforms, examine real-world examples of thriving digital front doors, and the prospect of digital front doors and their potential impact on industries worldwide.

The Basics of the Digital Front Door

A digital front door is a virtual entry point that allows users to access a wide range of services and resources from businesses, organizations, or governments through a single, unified platform. This concept has gained significant traction in recent years, as more services are moving online to meet the growing demand for digital access and convenience. 

From healthcare to hospitality, the digital front door is revolutionizing how we interact with the services we rely on every day.

The key elements of a digital front door include:

1. User Experience (UX) – a well-designed user experience is crucial for any digital front door, as it ensures that users can efficiently navigate the platform and access the services they need with ease. This means having a clean, intuitive interface, with clear calls-to-action and seamless navigation.
2. Accessibility – a digital front door should be accessible to everyone, regardless of their technical skills or abilities. This means that the platform should be designed and developed with accessibility in mind, ensuring that it complies with relevant accessibility standards and guidelines.
3. Security and Privacy – as users will be sharing sensitive information through the digital front door, robust security measures and strict privacy policies must be in place to protect user data and maintain trust.
4. Integration – a successful digital front door should feature seamless integration with existing databases, customer relationship management (CRM) systems, or even external APIs.
5. Scalability – as the demand for services continues to grow, digital front doors need to scale to accommodate increased traffic, new features, and additional services. This means having a flexible architecture and infrastructure that can adapt and grow as needed.
6. Customization Options – an effective digital front door should offer personalization and customization options. This will allow your users to tailor the experience to their individual needs. For example, you could allow customers to choose their preferred language, and opt for targeted promotions, and personalized content. Delivering personalized experiences will enable you to better engage with your customers and foster long-lasting relationships.

Benefits of Implementing a Digital Front Door

There are many benefits to implementing a digital front door, which include:

Enhancing Customer Experience and Satisfaction

A digital front door can help to enhance the customer experience by making it easier for them to access the information and services they need. For example, a digital front door can allow healthcare patients to schedule appointments online, view their medical records, and communicate with their doctors through secure messaging. This can lead to reduced wait times, improved communication, and increased patient satisfaction.

A digital front door can help to enhance the customer experience by making it easier for them to access the information and services they need. For example, a digital front door can integrate with EHR (Electronic Health Record) systems to enable patients to manage appointments online, view their medical records, pay bills, and communicate with physicians and healthcare professionals through secure messaging. This can lead to reduced wait times, improved communication, and increased patient satisfaction.

Additionally, a digital front door can be used to provide wayfinding and location-based services to help users find their way around a facility and to locate specific services or departments.

Streamlining Access to Services

With a digital front door, customers can access a range of services through a single online platform. Gone are the days of confusing phone menus, long waiting times, and trips to different departments. The digital front door provides a seamless and intuitive experience, allowing customers to find the information with a few clicks.

Improving Efficiency

Organizations can also benefit from a digital front door if they leverage automation and digitization of processes. Automation improves an organization’s efficiency and scalability thereby reducing costs.

Case Studies of Successful Digital Front Doors

Case Study 1: Atlantis Paradise Island Resort

An outstanding case study is how Phunware’s tech helped Atlantis Paradise Island to provide guests with convenient services with an innovative digital front door. The solution enabled guests to discover and book unique vacation experiences, access interactive self-guided tours, and access real-time navigation across the resort.

Case Study 2: Virginia Hospital Center

Another interesting case study of a successful digital front door implementation is Phunware’s powerful healthcare solution for Virginia Hospital Center (VHC). 

VHC’s digital front door enabled patients to schedule both virtual and physical appointments, manage prescriptions, and find a doctor. The digital front door also integrates with MyChart, which allows patients to view information on their vital signs in real-time along with lab results, medications, and medical procedures.

Implementing a Digital Front Door Strategy

To launch a digital front door, we recommend you start by assessing your organization’s unique needs and goals. This involves evaluating your current service delivery methods, identifying gaps and inefficiencies, and understanding your customers’ expectations.

Having this clear picture of where your organization stands can help you better determine which features and functionalities your digital front door should include to address these needs and align with your overall business objectives.

Once you’ve identified your organization’s needs and goals, then you can start creating a detailed roadmap outlining the implementation process. This should include milestones, timelines, and resources required to bring your digital front door vision to life. A well-defined roadmap can help ensure that all stakeholders are on the same page and that you’re progressing as planned. 

Overcoming Challenges

Implementing a digital front door strategy often comes with challenges. For technology teams, the obstacles often include concerns about deployment timelines and internal investment from staff. For finance teams, you often need to justify the ROI on the investment. 

At Phunware we pride ourselves on needing minimal time from internal IT teams and we provide ROI analysis for all of our prospects to win over their internal teams.

Digital Front Door Technologies and Solutions

The core technologies that make up digital front doors include Software Development Kits (SDKs), Application Programming Interfaces (APIs), cloud computing, responsive mobile apps, and web development. Two or more of these technologies are often combined to build digital front doors. The three essential solutions of a digital front door include identity verification, authentication, and account optimization.

Identity verification solutions for example in EHR systems verify users’ digital identities, helping detect and prevent fraudulent activities. Authentication technologies are used to authenticate users, granting them access to digital services. Account optimization solutions allow businesses to tailor their customer service for a particular customer, creating a more personalized experience. 

Ensuring Security and Privacy in the Digital Front Door

One of the most important steps when designing a digital front door system is to establish a strong security policy. This should include measures such as

• Stringent password protection and two-factor authentication (2FA). 
• Preventing data breaches with techniques like privilege systems and strict access control policies. 
• Leveraging encryption to ensure only trusted users with a decryption key can read the data. 
• Implementing a firewall and anti-virus to deter malicious actors from accessing the system.
• Performing regular system reviews to identify potential security flaws. 
• Informing users on how you collect and use their data

Digital Front Doors in Different Industries

Digital Front Door in Healthcare

One industry where the digital front door has made a significant impact is healthcare. With the advent of COVID-19 and the ongoing digital transformation, healthcare providers are leveraging this innovative approach to enhance patient experiences and streamline their processes.

A survey conducted by Accenture found that 21% of Americans surveyed are willing to pay for digital health services. The survey also found that access to healthcare has improved for 26% of the respondents.

From telemedicine to appointment scheduling and remote patient monitoring, the digital front door is reshaping the healthcare experience. For example, instead of having a paper-based or phone-based system, healthcare organizations are now able to offer integrative scheduling, tracking, and payment systems. This helps to reduce administrative burdens while ensuring that healthcare organizations can meet the needs of their users.

Remote patient monitoring has also made it possible for activities such as vital signs monitoring, remote physiological monitoring, and mobile laboratory monitoring. These features enable patients to be monitored even when they are not physically present in the clinic. This helps to reduce the need for face-to-face visits, while also promoting improved access to care.

Digital front doors are not limited to remote services; they also play a crucial role in managing the entire patient journey, even when they visit a physical healthcare facility. From navigating to the facility, finding parking, and onsite wayfinding, digital front doors can guide patients every step of the way, ensuring a seamless experience.

With digital front doors, healthcare facilities can now offer mobile check-in options, allowing patients to check in for appointments using their smartphones. This reduces wait times and administrative burdens while providing patients with a convenient and efficient way to access services.

Digital front doors can also help healthcare organizations monitor dwell time – the amount of time patients spend in waiting areas or exam rooms. By analyzing this data, providers can identify bottlenecks and make improvements to enhance patient satisfaction. Additionally, digital front doors facilitate the distribution of follow-up surveys, enabling healthcare providers to gather valuable feedback and insights for continuous improvement.

Digital Front Door in Hospitality

The hospitality industry is one of the most customer-facing industries, and as such, it is constantly looking for ways to improve the customer experience. Hotels are now leveraging digital front doors to enhance guest experiences and streamline operations.

With digital front doors hotels can:

• Provide seamless check-in and check-out experience. Long gone are the days of waiting in queues at the reception desk to check in or out of your accommodation. With digital front doors, guests can now complete these processes through their smartphones or other devices, saving time and reducing stress. 
• Personalize their service and recommendations for individual guests by leveraging the power of data analytics from digital front doors. This personalization can create memorable experiences that keep customers coming back.
• Enhance guest communication with hotel staff and improve service delivery such as housekeeping, and query and issues resolution. This instant communication channel not only improves guest satisfaction but also enables hospitality providers to address concerns proactively and efficiently.
• Become more sustainable and thus save costs. For example, by replacing traditional key cards with digital keys, hotels can reduce plastic waste and save on production costs.

Digital Front Door in Government Services

Governments around the world are switching to digital front doors to transform their services. Digital front doors can help governments to:

• Improve access to services thus, enabling citizens to access services regardless of their location. This is especially important for citizens who live in rural areas or who have difficulty getting to a government office.
• Improve the citizen experience by providing a more convenient and personalized way to access services. Citizens can use digital front doors to find information, apply for benefits and permits, and pay taxes from anywhere.

Digital Front Door in Banking and Finance

In recent years, the emergence of the digital front door has completely changed the customer experience around banking and finance.

Digital front doors enable customers to access banking services from their computers, tablets, and phones. With online access to their bank accounts, customers are now able to manage and track their financial activities within a few clicks.

Digital front doors also give the convenience of logging in to complete tasks opening new accounts, paying bills, transferring money, and managing investments any time of the day.

A digital banking experience report found that about four out of ten customers now have an online bank, and 36% of them check it at least once a day.

Digital banking and investment planning services have especially made it easier for customers to monitor their financial activities. This objective for enhanced customer experience has led to the rise of a growing trend of ‘fintech’ companies that are using digital technologies to deliver innovative financial products and services, such as mobile payments, automated financial advice, and new methods of investing.

Digital Front Door in Education

The digital front door is revolutionizing access to and the delivery of education. From online courses to virtual learning, digital front doors pioneering more accessible learning.

For those of us who grew up going to school five days a week, the idea that education can now be accessed anytime and anywhere is mindboggling. Digital front doors are opening up educational opportunities to far more individuals around the globe than ever before. And from the comfort of school buildings or homes, students are reaping the benefits.

From reducing the cost of attending university to increasing the number of courses available, the introduction of digital front doors in education has been incredibly beneficial. With less time spend commuting and traveling, students now have much more time to focus on their studies. It has also enabled students to access the latest development in their field while saving money on textbooks and other resources.

For educators, the use of digital front doors allows them to offer custom and dynamic content. It also allows for quicker enrollment and feedback by using online forms, surveys, and real-time tracking systems. This helps educators stay connected with their students, to keep the students on track with their studies.

Measuring Success and ROI of a Digital Front Door

A well-designed and optimized digital front door will not only drive cost savings, but also improve customer satisfaction, reduce operating expenses, and lead to more efficient public services. 

Some useful metrics for measuring the value generated and return on investment (ROI) of a digital front door include:

1. User experience: This metric indicates customer satisfaction with the overall user experience. It includes assessing how easily customers can find information, complete tasks, and access services and other forms of support. 

To measure user experience effectively, consider incorporating various indicators that can provide insights into aspects such as customer acquisition rates, customer satisfaction, and most importantly, customer service quality and efficiency.

2. Cost savings: This metric indicates the cost savings of using a digital front door over traditional service methods. To measure the cost savings associated with your digital front door, you can check for the reduction in required physical space and improvement in staff and operational efficiency.

To ensure you are getting the most out of your digital front door, it is important to regularly measure and review all these metrics. Doing this will help you understand what is working and what isn’t, and provide you with insights on how to improve the effectiveness of your digital front door.

Conclusion

Digital front doors are transforming how businesses interact with their customers and service delivery to users across different industries. With features such as solid user experience, accessibility, security and privacy, integration, scalability, and customization- digital front doors have become essential for businesses looking to stay competitive in today’s digitally connected world. 

Digital front doors are proving revolutionary across various industries, such as healthcare, hospitality, government, banking and finance, and education, bringing users the convenience, cost savings, and personalized service they desire. As digital transformation continues, the power of the digital front door will only increase, driving further innovation and allowing companies to provide an even greater level of service to their customers.

At Phunware, we understand the importance of digital front doors for businesses of all types, thus we provide you with the solutions you need to succeed. Whether you’re looking to attract new customers with cutting-edge digital front doors or need to offer more convenience for your existing customers, Phunware’s comprehensive digital front door solution can deliver the technology you need.

Chat with us today to discover how we can help you transform service delivery!

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