Comments on: Cutting the Cord: What the Shift Away from Cable Means for Media and Entertainment Companies

By: Brandon

Brandon — Wed, 30 Dec 2015 01:45:09 +0000

I would say that the “smart viewer” is probably also an “early adopter” and has either been a “cord cutter” or “cord shaver” (Sorry for all the quotes). These users are learning from their experiences and adapting quickly. Similar to how “our” parents stayed in one job their whole lives, people are changing jobs every 2-3 years to get ahead. Consumer are making changes quickly to stay with the pace of innovation. Linux users/Torrenters/P2P/techies were the first to cut the cord as they were more savvy on how to acquire content before it was readily available to stream. Now that streaming is almost ubiquitous, a lot portion of the population is some version of the “cord cutter” but there are as mentioned by combining different products people can gain the best possible outcome; the best content at the cheapest prices. I’m starting to see an early shift of the general consumer market move towards a traditionally more techie approach. With BitTorrent.com becoming more easy to use and new(er) apps like plex.tv and getyounity.com helping to stream your own content (stuff that lives on your own computers/drives – user generated and not) from where content is store to the places you want to watch it (TV’s and mobile devices), those general consumers are able to jump on the nearly free bandwagon that was previously reserved for the more technically inclined.

By: Peter

Peter — Sun, 06 Sep 2015 17:27:31 +0000

Of course, cord cutting options are cheaper than cable unless you’re foolish enough to sign up for every streaming service available. But here’s the thing: when I was still paying for my Comcast cable bundle, I had already subscribed to Hulu and Netflix because I could rarely find anything worth watching on cable. So when I cut the cord in June, my only new cost was Sling TV at $20 a month. Total monthly savings after switching internet services: $95… [I would love to hear from other real-life cord-cutters about their experiences.]

By: Dave

Dave — Wed, 19 Aug 2015 19:06:39 +0000

The term “cord-cutter” has – unfortunately – become ensconced in our vernacular. If there were a wholesale shift from wired distribution to wireless, that would be cord-cutting. But that’s not what’s happening.

Most “cord-cutters” continue to subscriber to a broadband provider (primarily cable or phone) and have a “cord” delivering to content to their home.

What is occurring… consumers are moving from “scheduled” content consumption to “on-demand” consumption of direct-to-consumer content. Technically this could have occurred years ago. What prevented direct-to-consumer content consumption (until very recently) were agreements between content creators and cable operators (gate-keepers). We can thank Netflix for busting the gate : )