Yes. The Phunware platform gives you multiple marketing, advertising and promotion opportunities to increase non-aeronautical revenue. Here are some examples:
- Location-based promotions and notifications: When airport businesses see an increase in revenue, so do airports. Encourage passengers to spend more time exploring retailers, concessionaires and restaurants, and less time sitting at the gate waiting for their flight to begin boarding. Mobile promotions can easily be created, edited and updated by airport staff. For example: When an app user passes by an airport bookstore, the app could send a pre-programmed notification offering a 20% discount on books and magazine to read during their flight.
- Featured app content: Promote a passenger appreciation event or a special offering from a retailer on the home screen and/or under the Events tab, and send a notification to inform all or a segment of app users. For example, a message like,“Fresh Georgia peaches for sale at Southern Fork Cafe – don’t leave without experiencing this seasonal favorite!” could be promoted in the directory of vendors or on the homepage of the app.
- Advertising: Use Phunware’s advertising network to send targeted mobile ads to everyone in a specific area. Phunware’s advertising platform can be used to drive app installs, promote concessionaires and retailers in your airport, and even promote third-party ads, which provide an alternative stream of income for airports through revenue share.
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