Discover what it takes to close the mobile opportunity gap

The world hasn’t just gone digital: it’s gone mobile. Now, businesses must shift their mindset, operational strategy, budgets and even org structure to capture this incredible opportunity and position their brand for short- and long-term success.

This eBook distills this seismic shift through the lens of the mobile application lifecycle, a strategic and tactical model with actionable items to address at every stage, including:

• Phase 1: Strategize to define your ideal experience, ecosystem and resources
• Phase 2: Create your app in-house, outsourced or via brandable pre-built solutions
• Phase 3: Target and acquire high-value users; grow your app user base
• Phase 4: Engage and monetize your audience
• Leverage data to optimize, rinse and repeat!

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The post Mobile First: Harnessing the App Lifecycle for Transformative Business Success – eBook appeared first on Phunware.

What retailers need to know about geo-fencing, proximity marketing and more.

Thanks to mobile apps and smartphones, retail marketers have powerful new tools to help drive foot traffic, influence shopping behavior and ultimately generate more sales. With so many different tactics and technologies, it can seem like a lot to wrap your head around. This eBook offers a quick overview to help you get started or brush up on the basics.

Download this eBook to learn:

• How mobile technologies help you understand and predict consumer context behavior
• Two primary tactics—geo-fencing and proximity marketing
• Three ways to unlock greater personalization than ever before

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The post Capitalize on Context: Retail Location Marketing – eBook appeared first on Phunware.